Programmatic Exectuive
Company Overview:
Reinventing out-of-home planning and placement for the performance age. billups is the leading independent out-of-home (OOH) specialist in North America and is continuing to grow in the EMEA region (with personnel across NL, UK, BE, DE, APAC, IT, ES…).
Delivering OOH managed services globally, helping advertisers and agencies strengthen media performance through our patented analytics and measurement platform. Our mission is to transform the power of places to connect brands with their consumers.
Role Overview:
This role will be supporting the programmatic teams account managers and director, across all facets of a campaign.
Help to respond to briefs to show how billups products/services can help clients achieve their goals and be successful in the programmatic OOH space.
Setting up programmatic campaigns using a range of targeting criteria across different delivery systems (DSP and our proprietary platform) to ensure campaigns meet performance expectations.
Reporting and analyzing live campaign performance weekly and then more in depth for end of campaign reports
Assist in finding automation potential for manual processes and finding ways to pull together disparate analytical information into actionable insights.
Job Responsibilities:
Campaign Delivery
Initially helps (with a view to full autonomy) take care of campaigns from brief to billing, ensuring each stage of campaign delivery is on time, accurate and as high quality as possible.
Expected to proactively monitor all aspects of a campaign’s delivery (performance and pacing) across all platforms.
Reactive campaign optimization to problems and issues as they arise
Assist in ensuring campaigns are reconciled promptly and accurately at the end of each month in finance systems.
Contribute towards compelling responses to brief.
Campaign Reporting
Create campaign reports (showing progress against KPIs).
Produce weekly, monthly and quarterly performance analysis.
Meet agreed campaign performance KPIs and maximise yield where appropriate.
Product and Pipeline
Use pipeline management tools to ensure the team has a clear view of campaigns coming up.
Build case studies to assist in additional revenue generation.
Understand, articulate and champion the product offering.
Build a good understanding of our competitors and how our USPs compare to theirs.
Media Supply Optimization
Help determine Media Owner selection, pricing and volume.
Liaise with the Trading team to execute on supply/demand tactics as required.
Learns to monitor campaigns, understanding basic pacing and optimization. Communicates clearly about performance and flags simple issues to the team.
Pulls and organizes data for reports, learning to communicate basic campaign outcomes and preparing for client questions.
Key Competencies (Skills, Knowledge, and Experience):
People and Relationships
Able to build productive and fruitful relationships with clients and colleagues.
Manages others’ expectations and anticipates issues and concerns.
Strong collaboration skills, solid team player.
Seek resolutions through influence and negotiation.
Resilient under pressure and works well to tight deadlines.
A self-starter who can challenge the status quo.
Genuine ability to work with agility.
Problem-Solving
Demonstrable ability to learn quickly and think on your feet.
Proactively plans workload and spots potential delivery issues, communicating them to the manager. Is learning how to make life easier for the wider team.
Excellent problem-solving ability, helping develop and implement new solutions quickly.
Pro-active and thinks ahead, identifying potential issues in advance and finding solutions.
Numerical literacy, evidence of data-driven decision-making and analysis.
Communication
Strong presentation skills and confidence in presenting to different groups of people.
Understands how to communicate effectively. Knows when to seek guidance to ensure appropriate messaging and is learning to explain basic concepts clearly.
Flexible communication skills, (able to tailor your message as required).
Strong Excel and PowerPoint skills.
Organisation
Excellent multi-tasking skills and ability to work under pressure.
Manages own time and priorities effectively.
Ability to coordinate across multiple teams to deliver the desired outcome.
Structured and methodical approach to work.
Digital / Technical Skills
Able to use internal technical tools – picks up new technology and systems well.
Comfortable using Excel and PowerPoint to organize data and create reports. Is learning how to leverage these tools for efficiency and basic analysis.
Learns the fundamentals of programmatic OOH. Works with data to understand basic trends and is exposed to core DSP and SSP concepts.