Partnerships Lead
About Flowcart
Flowcart, formerly Sukhiba, is a venture-backed technology startup harnessing the power of AI agents and the extensive reach of WhatsApp. Our aim is to create the largest platform for conversational commerce, marketing, and retention for medium and large Enterprises.
Our team is globally distributed and comprises talent from top universities such as Harvard and IIIT India. Our collective experience spans leading organizations like Booking.com, Flipkart, Amazon, X, and Airbase. Within a short span, we have successfully expanded into twenty markets and are supported by some of the world’s premier venture capital firms.
About this role
We are seeking a highly motivated and experienced Partnership Lead to join our team in South Africa. This role is critical in driving our business growth and expanding our market presence in the region. The ideal candidate for this role should be able to contribute to building relationships, implementing new programs that will increase our business’s revenue potential, and minimizing churn rates.
What you’ll own (outcomes, not activities)
In the first 6 months, you will:
Build an agency partner engine that consistently generates qualified demos
Create a repeatable co-selling motion with top agencies (Shopify dev, ecommerce dev, Klaviyo, CRO)
Close and expand a portfolio of DTC/ecommerce brands in SA (and help us learn what wins)
Responsibilities
Partner-led growth (primary)
Identify, recruit, and activate Shopify and ecommerce development agencies, Klaviyo agencies, and CRO/paid media studios.
Build partner tiers (registered → active → strategic), referral rules, and a simple incentive model.
Run enablement: partner pitch, demo scripts, case studies, pricing playbooks, objection handling.
Co-sell with partners: join calls, run joint audits, craft WhatsApp revenue strategies per brand.
Co-marketing with agencies: webinars, workshops, lead magnets, WhatsApp playbooks.
Direct DTC growth (secondary)
Prospect and engage DTC/ecommerce brands
Run discovery and product demos, propose a rollout plan, and move deals to close
Work with onboarding/support to ensure early value, reviews, case studies, and expansion
Market learning loop
Feed product + GTM insights back to the team: what partners ask for, what Merchants need to know, what wins/loses deals in SA
Who you are
High-energy, self-starter, comfortable with ambiguity and fast iteration
Strong communicator: can talk to founders, agency owners, CRM managers, and marketers
Consultative seller mindset (diagnose → prescribe → close), not “feature dumping.”
Organized operator: can run a pipeline, follow-up cadence, partner tracking, and deliver weekly output
Must-haves
3–7 years of experience in partnerships, agency BD, ecommerce SaaS sales, or digital agency account growth
Working knowledge of e-commerce + performance marketing basics (Shopify, WooCommerce, Klaviyo, CRO, ROAS, CAC/LTV)
Experience running discovery calls + demos + proposals (even if not formally “sales”)
Based in Cape Town (or willing to be)
Nice-to-haves
Experience selling/partnering in MarTech (Klaviyo, Yotpo, Gorgias, Recharge, Attentive-style tools)
Existing relationships with SA ecommerce agencies / DTC operators
Experience with WhatsApp, conversational commerce, or retention tooling
What success looks like (example KPIs)
Active partners: # recruited, # activated, # producing referrals monthly
Partner-sourced pipeline: demos, SQLs, win-rate, time-to-close
Direct pipeline: demos/run-rate, closed-won, expansion/reviews
Enablement shipped: partner kit, 2–3 webinars/workshops, 3–5 case studies/pagers
Working style
Hybrid/field-oriented (agency meetings, merchant meetings, events)
Weekly cadence: pipeline review, partner activation sprint, deal strategy, learnings back to product/marketing
Why join us?
Be part of a category-defining company shaping the future of commerce on chat.
Work directly with founders and senior leadership on high-impact growth strategy.
Enjoy global exposure and a fast-paced learning environment.
Leadership opportunities as we scale across markets.
Flexibility and autonomy in terms of work style and schedule
A sense of community and collaboration
ESOPs and Competitive Remuneration