CRO Manager
Conversion optimisation is the key to delivering our ambitious growth targets and sits at the heart of everything we do on site in order to acquire and retain customers. It affects both the volume of users we can acquire as well as our ability to keep customers for longer and thus is essential for our future success.
The Subscription Conversion Manager supports conversion initiatives by thoroughly understanding our audiences, identifying quality segments, spotting opportunities to move faster and working across multiple teams to ensure cohesiveness and maintain agreed objectives . They live and breathe data, identify conversion improvement opportunities or threats on a daily basis and are involved in initiatives from the start but also own monitoring and reporting from “go live” . They are curious by nature and are motivated by digging into the detail to identify hidden insights. Further, they can interpret findings in a `q simple and concise way in order for senior stakeholders to make effective business decisions.
Key Responsibilities
- Assess daily conversion performance, identifying and troubleshooting causes of variances and spotting opportunities
- Analyse web and app engagement insights and surface opportunities to drive growth by thoroughly understanding customer behaviour
- Set up, run and assess the performance of onste tests across all the acquisition journeys
- Be the expert and manage the acquisition content management systems
- Be the “glue” between internal teams to ensure that subscription conversion initiatives are implemented on time and to a high degree of accuracy and thoroughly tested post-launch
- Support the delivery of daily, weekly and monthly conversion reporting by audience segment, journey and touchpoint
- Specifying the tracking requirements for tests by working closely with the Optimisation team, monitoring impacts during and sharing results post test with observations and actionable recommendations
- Be the Conversion team's go-to person for data insights and the expert in using reporting tools.
- Work hand-in-hand with the Insights and Product teams to define effective tracking solutions for tests and current conversion blind spots
Requirements
- High level of data literacy and demonstrable analysis skills
- Strong stakeholder management skills
- Experience of using website traffic and app engagement reporting systems such as Google, Adobe, along with native platform tools.
- Excellent communicator both written and verbal
- Highly proficient using Microsoft Excel & Google Suite Products