Data Analytics & AI Product Analyst
Growthdesk is looking for a Data Analytics & AI Product Analyst to join our team to drive campaign performance and measure the impact across various social media platforms.
A cool, sharp, witty and talented person who is interested in digital marketing, obsessed with optimization, love numbers and tech startups in general. We are looking for someone who is a self-starter - doesn’t always need to be told what to do, and can balance time and manage themselves. Successful candidates must have excellent analytical skills, attention to detail, be problem-solvers and is a multi-tasker.
What you will be doing:
- Provide regular internal analytics report on campaign performance (indicators) and able to provide insights and analysis in a clear and concise manner
- Have strong analytical ability to evaluate end to end customer experience across multiple channels and customer touchpoints
- Collaborate with internal teams to optimize user funnels and experience
- Brainstorm new and creative growth strategies (including identification of new trends in digital marketing and evaluate new technologies) adhering to best practice guidelines
- Plan, execute and measure experiments and conversion tests including A/B and multi-variate testing and dynamic ads optimization
Qualifications
- 0-3 years experience in a data related role. Open to Fresh Graduates
- Deep knowledge of Microsoft Excel and Visualization of Data
- At least a diploma in marketing or related fields such as analytics, communication and statistics or sciences.
- Highly analytical and data driven. Proficient in A/B testing, tracking and reporting on key metrics that measure performance in campaigns inclusive of traffic, revenue, conversions, and ROI.
- Deep Knowledge of campaign setup, ad creation for FB and Google including keyword research, google analytics
- Kept abreast of the latest developments in ad-tech and updates of Google, Facebook, Instagram, and Linkedin or other innovative ad-tech platforms
- Passionate about Digital marketing and not afraid to suggest ideas, solid excel and communication skills, and great attention to detail
- Day-to-Day use of Google Analytics and other analytics dashboards
- Preferably Google Adwords, Analytics certified, other Google certification will be a plus
Additional Information
- Quarterly bonus
- Work with a team that believes in cultivating growth mindset in each and every team member
- A role that offers a breadth of learning opportunities and a highly collaborative environment
- A flat hierarchy and with a high level of autonomy
- We believe in a happy work environment and culture!