Demand Generation Manager, Small Market
We are looking for a data-driven, execution-focused Demand Generation Manager to lead integrated campaign execution for our Small Market segment. In this role, you will translate strategy into high-performing, multi-channel campaigns that drive new logo acquisition, revenue growth, and customer expansion.
You will own day-to-day campaign management, performance optimization, and cross-functional coordination to ensure consistent pipeline generation and measurable revenue impact. This is a hands-on role ideal for someone who thrives in execution, moves quickly with discipline, and is energized by improving performance through data and experimentation.
What you’ll do
Own the end-to-end execution of integrated, multi-channel marketing campaigns that drive new logo acquisition and customer expansion within the Small Market segment
Build, launch, and optimize email, SMS, landing pages, nurture programs, and e-commerce experiences using marketing automation and AI-enabled tools
Partner with Sales, Customer Success, Product Marketing, and RevOps to ensure strong lead flow, accurate attribution, and alignment with go-to-market priorities
Coordinate paid media, SEO, and digital initiatives with external vendors to generate consistent, qualified pipeline
Track and optimize performance across channels, using data to improve conversion rates, pipeline contribution, expansion revenue, and ROI
Use AI and automation to streamline campaign workflows, reduce manual effort, and create scalable efficiencies across marketing operations
Manage campaign timelines, asset coordination, and cross-functional execution
Track, analyze, and optimize campaign performance across channels with a focus on pipeline contribution and revenue impact
Monitor KPIs including MQLs, SQLs, conversion rates, cost per opportunity, pipeline influence, expansion revenue, and ROI
Serve as the primary marketing point-of-contact for Small Market Sales and Customer Success
Who you are
4–6 years of experience in campaign management, demand generation, or digital marketing
Experience executing multi-channel marketing campaigns
Experience managing marketing automation platforms and CRM systems (e.g., HubSpot, Salesforce)
Experience leveraging AI and automation tools to improve marketing performance, workflow efficiency, content quality, or decision-making
Experience with e-commerce platforms
Strong analytical mindset with the ability to interpret performance data and drive optimization
Excellent project management and organizational skills
Experience working cross-functionally with Sales, Product Marketing, and RevOps teams
Ability to manage multiple priorities in a fast-paced environment
Experience managing paid media or vendor relationships directly
Experience contributing to revenue forecasting and pipeline modeling
Experience supporting SMB market segments is a plus
Location: This role is primarily remote (U.S. based), with the expectation of occasional visits to our offices for team collaboration, training, or company events.
This role may be based remotely out of the following states: Arizona, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Maryland, Massachusetts, Nebraska, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, and Wisconsin.
About us
At Foley, we’re reimagining how safety-sensitive industries hire, stay compliant, and manage risk. We’ve evolved into a modern SaaS company with an all-in-one, AI-ready platform that helps transportation, construction, distribution, and utility businesses operate faster, smarter, and safer.
As we continue to grow, we’re looking for curious, strategic thinkers who thrive in complexity, are motivated by making an impact, and want to join a team that’s passionate about building great products and supporting customers. Our core values — Teammateship, Grit, and Innovation — guide everything we do. Whether we’re collaborating internally or helping customers, we approach every challenge with optimism, humor, and a shared commitment to success.
Benefits
Foley offers a comprehensive benefits package that includes medical, dental, and vision coverage, a 401(k) with company match, paid time off and holidays, wellness programs, and an employee assistance program.
Equal Employment Opportunity
Foley is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, or any other legally protected characteristic.
Reasonable Accommodations
If you require a reasonable accommodation during the application or interview process, please contact us at careers@foley.io
Employment Status
Employment with Foley is on an at-will basis. Nothing in this job posting or in future communications should be construed as a contract of employment.
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.