Demand Generation Marketing Manager
Who we are:
Altimate AI builds AI teammates to automate the work of data teams. These AI teammates are known as Datamates, and they can generate data pipelines, write data documentation/tests, and optimize data infrastructure autonomously.
Teams using Datamates have seen 3x accelerated data development and up to 30% reduction in data infrastructure costs. Today, Datamates are used by hundreds of enterprise companies and thousands of weekly active users. Read more about us in this VentureBeat Article.
Role summary: As the Demand Generation Manager at Altimate AI, you will design and execute integrated acquisition and nurturing programs that drive a qualified pipeline for our sales organisation. You will be responsible for campaign planning and execution, measurement, and work closely with Sales to optimise the funnel from MQL → SQL → opportunity.
What you’ll do (key responsibilities)
Build and execute multi-channel demand programs (email, content syndication, social, events, ABM, paid)
Run ABM/sales-targeted plays for strategic accounts, in collaboration with the sales team
Act as the team’s Hubspot expert, helping us enforce best practices and get the most out of our CRM and marketing automation system.
Own lead lifecycle and lead scoring in Hubspot; optimise handoff SLAs with Sales/SDR teams.
Manage marketing automation and CRM: build flows, campaigns, and reports.
Test and optimise creative, landing pages, CTAs and flows to improve conversion rates. Identify and measure the most effective channels
Report on funnel metrics, CAC, LTV, pipeline influenced, and ROI across channels.
Success metrics / KPIs
Ultimately: Qualified pipeline generated (monthly/quarterly targets).
Leading indicators: social media footprint, website visitors, engagement with content and emails.
Nice-to-haves
Experience with a technical product and in the data ecosystem
Experience creating, managing, and measuring multi-channel campaigns
Experience scaling sponsored content, newsletter partnerships, and related spend