DemandGen Director
$150k - $180k USD
DemandGen, Director
Title - DemandGen, Director
Reports To - Head of Marketing
Location - Draper, UT / Park City, UT or Remote
About the role
We’re looking for a Demand Generation Manager to own pipeline creation and acceleration across our go-to-market motion. This role is responsible for building, executing, and optimizing campaigns that drive qualified demand and measurable revenue impact.
You’ll run campaigns across channels - LinkedIn, Google, etc - and bring structure, prioritization, and repeatability to demand gen—while still being hands-on and scrappy.
This role sits at the intersection of marketing, sales, and RevOps, and will be measured by pipeline and revenue outcomes, not just leads.
What you’ll do
Own pipeline generation
Plan and execute multi-channel demand gen campaigns (paid search, paid social, content syndication, webinars, events, email)
Drive MQL → SQL → pipeline with clear hypotheses and targets
Own quarterly pipeline goals in partnership with Sales and RevOps
Build scalable programs
Design and run lead capture, nurture, and re-engagement programs
Improve lead quality through segmentation, scoring, and routing
Partner with content and product marketing on offers that convert
Optimize performance
Track and analyze funnel performance from first touch through opportunity
Optimize for CPL, conversion rates, and pipeline efficiency
Run experiments to improve channel performance and campaign ROI
Collaborate cross-functionally
Work closely with Sales on ICP definition, messaging, and feedback loops
Partner with RevOps on attribution, reporting, and tooling
Align with Product Marketing on positioning and launches
Operate like an owner
Manage campaign calendars, budgets, and vendors
Help define demand gen best practices as the team scales
Contribute to GTM planning and forecasting
What success looks like (first 6–12 months)
Predictable, repeatable pipeline contribution
Improved MQL → SQL and SQL → opportunity conversion rates
Clear visibility into what channels and campaigns actually drive revenue
Strong trust and alignment with Sales and RevOps
Campaigns that scale without heroics
What we’re looking for
Must-haves
4–7 years of experience in B2B demand generation or lifecycle marketing
Proven track record of driving pipeline in a SaaS or tech company
Hands-on experience with paid channels and marketing automation
Strong analytical skills and comfort with funnel metrics
Experience partnering closely with Sales teams
Nice-to-haves
Experience at a Series A–C company
Familiarity with PLG or hybrid sales motions
Experience owning budget and forecasts
Comfort wearing both strategic and execution hats
Tools you may have used
HubSpot, Marketo, or similar
Salesforce
Google Ads, LinkedIn Ads
Amplitude, GA, or other analytics tools
Clearbit, ZoomInfo, or enrichment tools
Why this role matters
This is a high-impact role at a critical stage of growth. You’ll shape how demand generation works at the company—not just run campaigns. The right person will grow into a senior leader as the team scales.
About Jump
Jump’s mission is to empower financial advisors and their clients to thrive in the age of AI. Jump’s primary product is an AI assistant helping financial advisors with their client meeting cycle and other workflows. Jump’s product is expanding to include many other advisor workflows, as well as into other finserv verticals.
Jump leads its category in market share, customer satisfaction, and analyst rankings, and has grown rapidly. Jump customers include leading independent broker dealers such as LPL, Osaic, Raymond James, and Cetera, and leading RIAs including Focus Financial, Merit, Savant, Allworth, Sanctuary Wealth, Integrated Partners, and more.
Jump was launched in 2023 by repeat entrepreneurs and is led by a team with backgrounds from Harvard, Stanford, Google, Snowflake, Bill.com, JPMorgan, Fidelity, Bain, Bain Capital Ventures, Auditboard, Nitrogen, and eMoney.
Jump is a Series A company backed by top venture capital firms and industry strategics including Battery, Sorenson, Pelion, and Citi.
Jump’s team values are High Velocity, World Class, and Direct + Kind + No Drama.
Please consider joining us in our work to transform the client and advisor / rep experience in financial services by delivering cutting edge, practical, compliant AI technology to help those who help safeguard the financial future of everyday people everywhere.
Compensation
$150K - $180K DOE
Equity
Medical, dental, vision benefits
401k available