Digital Marketing Manager (Email/SMS)

Opening in September 2026, the Lucas Museum of Narrative Art is dedicated to illustrated storytelling.  Founded by George Lucas and Mellody Hobson, the museum’s collection features works by artists including Norman Rockwell, Kadir Nelson, Jessie Willcox Smith, N. C. Wyeth, Beatrix Potter, Judith F. Baca, Frida Kahlo, and Maxfield Parrish; as well as comic art legends such as Winsor McCay, Jack Kirby, Frank Frazetta, Alison Bechdel, Chris Ware, and R. Crumb; and photographers Gordon Parks, Henri Cartier-Bresson, and Dorothea Lange. The Museum also houses the Lucas Archives, containing models, props, concept art, and costumes from Lucas’s filmmaking career. 

Designed by Ma Yansong of MAD with a landscape by Mia Lehrer of Studio-MLA, the Museum is in Exposition Park, Los Angeles, on an 11-acre campus that includes new green space and a 300,000-square-foot building with galleries, two theaters, a library, restaurant, café, retail store, and community spaces.  

 The Digital Marketing Manager is responsible for managing the day-to-day strategy and execution of direct communications. A key member of the Marketing team, they will utilize the CRM to drive brand awareness, audience engagement, and customer retention through email and SMS. They will develop, implement, track, and optimize all direct digital communications. The ideal candidate will have a robust understanding of best practices in the field to yield measurable results.

Candidates must be comfortable operating in a fast-paced, start-up environment. This role requires an action-oriented and highly adaptable leader who can make plans and decisions based on available information and iterate as new insights emerge—without losing momentum.

·       Own the email-service-provider (ESP) relationship, maximizing the platform, automation opportunities and troubleshooting, acting as the museum’s “super user” with Prospect 2/Active Campaign.

·       Lead the creation of the museum’s online customer journey, including newsletters, transactional emails, automated flows and triggered campaigns (email/SMS)

·       Work closely with Membership team to incorporate membership messaging in general public communications and build-out member email journey and digital engagement strategies.

·       Maintain and plan communication calendar, including audience segmentation requirements and recommendations

·       Grow email list and test design and messaging for better targeting.

·       Manage library of email templates, working with Design team to creating new templates as needed

·       Oversee creation, scheduling, and production of regular email marketing campaigns by working cross departmentally, making revisions, and gaining approvals as appropriate.

·       Proof all communication completely for messaging and functionality and act as the final check point on database communication across a variety of channels.

·       Establish and enforce design standards for email and database communication

·       Pull lists from CRM (Tessitura) as needed

·       Develop an SMS strategy and process to build SMS database and track performance

·       Work closely with other marketing department team members to develop, track, and analyze KPIs across platforms to inform strategy and pivot as needed

·       Manage deliverability tools and monitoring to ensure best practices and email penetration.

·       Support internal (staff) email communications, in collaboration with HR and Communications

·       Assist with special projects or other departmental responsibilities and tasks, as assigned

·       Analytical Rigor: Simplifies complex problems by using critical thinking to evaluate problems, gathering information, incorporating multiple perspectives, understanding causes, and identifying best-possible solutions. Invests time in planning, discovery, and reflection to drive better decisions and more efficient implementations. Adopts an audience-centric approach, understanding the needs of the audience and incorporating them, as appropriate, into the decision.

·       Courageous Communication: Intentionally works well with others both on the team and cross-functionally to achieve individual, team, department, or organizational goals. Values diverse input and working with others as a way to achieve the best output possible.

·       Collaborative Excellence: Displays courage when handling difficult conversations and genuinely and intentionally communicates. Relays key messages effectively, targeted to specific audiences. Identifies others' communication styles and perspectives, adjusting language and approach accordingly. Employs active listening to understand, rather than reply. Asks for, integrates, and values feedback from team, peers, and leaders.

·       Adaptive Resilience: Thrives and grows in a rapidly changing and complex environment. Displays flexibility, activates networks, and adopts a continuous growth mindset to learn from mistakes and bounce back from adversity.

·       Building Trust & Relationship Management

o   Accountable Ownership and clearly shares information and the "why" behind decisions.

o   Asks for and values the opinions of others. Displays empathy when listening.

o   Acknowledges when trust has been broken and focuses on rebuilding.

o   Relates comfortably with people across levels, functions, cultures, and geographies. Identifies interpersonal and group dynamics and reacts effectively.

·       Accountable Ownership

o   Takes ownership of outcomes, positive or negative, without blaming others within the team or cross-functionally.

o   Recognizes when they are not approaching a situation with accountability but instead with a blame mindset.

o   Takes accountability for assigned tasks and executes on deliverables in a timely manner.

·       Strategic Alignment & Execution

o   Contributes to the organization by understanding and aligning actions with the organization's goals, core functions, needs, and values.

o   Seeks out and incorporates multiple perspectives, experiences, and industry trends to develop a holistic perspective. Operationalizes ideas within the business model.

o   Displays critical thinking when faced with a challenge by asking probing questions and looking for connections.

·       Five or more years of experience in direct marketing and communications to include creation of emails, email deployment, and mailing list segmentation.

·       Five years of management experience over CRM digital teams and/or organizational CRM digital strategy, programming, and budgeting.

·       Strong Proficiency in email service provider platform such as Prospect 2 and Active Campaign.

·       Administrative experience with a customer database, ex: Tessitura.

·       E-mail design and layout experience to maximize patron response and communication effectiveness.

·       Strong project management experience.

·       Knowledge of art museums and/or entertainment industry a plus.

The Lucas Museum of Narrative Art embraces diversity and equal opportunity. We are committed to building a team that represents and supports a variety of backgrounds and perspectives. The Lucas Museum fosters a work environment that is free of discrimination and harassment, whether based on race, national origin, gender, gender expression, religion, ethnic background, age, disability, marital status, sexual orientation, or any other criterion prohibited by applicable federal, state, or local laws. We believe that diversity and inclusion among our team is critical to our success, and we seek to recruit, develop, and retain the best qualified people from a diverse candidate pool. Applications from traditionally underrepresented communities are encouraged.

The statements in this description represent typical elements, criteria, and general work performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the job.

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The Lucas Museum of Narrative Art is dedicated to the art of illustrated stories. Our mission is to inspire and connect people through the exploration of visual stories and their influences in society. 

Our internal and external practices are shaped by the following beliefs and behaviors.

People First: We meet people wherever they are (physically, intellectually, emotionally). Our inclusive practice connects who people are and what they find emotional in works of art.

Inspired: We believe that art can move you to feel, think, reflect, and act.

Collaborative: We believe that nimble thinking and working together yield exponential results.

Amplify the social impact of storytelling and illustration. 

Connect to a broad and diverse public.

Create a healthy and durable institution.