Director of Lifecycle Marketing
Shape the global voice of the world’s largest petition platform
At Change.org, millions of people take action every day to create change they believe in. We’re looking for a Director of Lifecycle Marketing to define and own how those moments of action turn into long-term relationships — through powerful storytelling, world-class lifecycle strategy, and a deeply human email experience across 13 global markets.
This is a highly visible leadership role reporting directly to the CMO, with full ownership of our email channel and a long term mandate to evolve our lifecycle approach across email, push, SMS, and beyond. You’ll build a highly skilled Lifecycle Marketing (LCM) team, and work at the intersection of brand, product, data, and engineering to build experiences people genuinely want to receive.
We’re a social impact business (a public benefit company), and the world's largest social change platform, and at a refounding moment in organization.
Our core petitions platform, used by more than 100 million people annually, is growing rapidly - and we are rebuilding it from the ground-up using AI tools to turn anyone into a powerful civic leader on the issues they care about.
We will soon be launching a new platform to identify the >80% of issues that most people agree on, locally and nationally, and to mobilize hundreds of millions of people to advocate for those common-ground solutions.
To launch and expand these civic products aimed at preserving democracy in an age of AI, we need to more effectively engage our users with inspiring and highly personalized content.
Key Outcomes:
As Director of Lifecycle Marketing, you will set the vision, strategy, and executional excellence for Change.org’s global lifecycle program.
In your first 6–12 months, you will:
Build and lead a high-performing Lifecycle Marketing team, including two direct reports focused on brand-led LCM and three dotted-line partners in Product Development (LCM Product Manager, Developer, Designer).
Align senior leadership on a clear email vision and 12-month strategy that directly supports Change.org’s organizational and brand goals.
Define and establish a global brand email goal, balancing impact, engagement, retention, and performance metrics.
Develop a 6-month lifecycle strategy covering:
Technical email roadmap & tooling
Experimentation framework
Design systems & templates
Core goals, KIs, and KRs
Design and execute automated, personalized lifecycle campaigns that drive engagement and retention across the customer journey.
Develop powerful and inspiring brand email campaigns that reinforce the perception that Change is an impactful, trusted, and open brand.
Connect automated journeys and brand campaign communications into a cohesive, engaging end-to-end user experience.
Standardize and scale branded email design and content across 13 international markets while respecting local nuance.
Responsible for governing the overall health of the email program and stewarding deliverability, reputation, and compliance, e.g. sender reputation, list hygiene, maintaining accurate and reliable customer data, etc.
Oversee external lifecycle partners , ensuring quality, efficiency, and strategic alignment in day-to-day production.
The most important core competencies for the role are:
We’re looking for a strategic, brand-minded lifecycle leader who can operate at both vision and execution levels.
Core competencies:
Deep expertise in Brand Marketing & Brand Storytelling, applied specifically to lifecycle and CRM.
Strong strategic mindset, with a proven ability to align lifecycle work to broader organizational goals.
Knowledge of lifecycle architecture, including AI-powered segmentation, segment migration, and personalization at scale.
Technical email knowledge: Experience managing and improving email infrastructure, including automation, segmentation, and deliverability. Experience with Iterable is a plus. Ability to guide a technical PM and engineers to develop the necessary tooling and infrastructure.
Excellent cross-functional leadership and communication skills, partnering effectively with Product, Data, Engineering, and Marketing.
Solid understanding of lifecycle product development, tooling, and analytics.
Familiarity with AI and machine learning: Experience collaborating with ML engineers and data scientists to implement data-driven personalization and recommendation strategies.
Proven experience building multi-channel lifecycle experiences (email, push, SMS, etc.).
Expertise in experimentation and optimization, using insights to accelerate impact on supporter engagement, retention, and monetization.
Why This Role Matters
This is not a “keep the lights on” CRM role. You’ll define how Change.org shows up in people’s inboxes — how we tell stories, build trust, and inspire sustained action at global scale. If you’re excited by the challenge of blending brand, technology, and purpose into lifecycle experiences that genuinely matter, this role offers both influence and impact.
Target experience:
8-10 years leading high-volume and visionary brand lifecycle programs
Strong brand strategy expertise
4+ years in management
ESP experience e.g. Iterable/Braze
Experience in driving expansion of channels beyond email like web, push notifications, sms and whatsapp
Experience managing Lifecycle at content-based consumer internet platforms is a plus.
Interested? Great! Here's what you should know:
This is a full time role, and we strongly prefer folks living in the Eastern time zone of the United States. Our compensation philosophy is based on pay equity. All of our salaries are determined before we launch a role – they are based on a predetermined salary scale, the level on that scale and the cost of labor for that location. The annual salary of a Director of Lifecycle Marketing is $230,000 in San Francisco, and New York City, $218,500 in Austin, Boston, Seattle and DC, and $195,500 for all other cities in the United States.
Benefits and perks also vary based on location.
Our evaluation processis as follows:
Initial screen with Recruiter - 45 minutes
Hiring Manager interview - 45 minutes
Timed assessment - 3 hours
Team interview - 60 minutes
Executive interview - 30 minutes
References
We know the confidence gap and imposter syndrome can get in the way of meeting amazing candidates like you, so please don’t hesitate to apply—we’d love to meet you. We also know it’s rare for someone to meet 100% of the qualifications. Please apply anyway!
We actively encourage applicants from diverse backgrounds and perspectives to apply. At Change.org, we are dedicated to fostering a diverse and inclusive workplace. We invest in programs to support our diverse workforce, offer inclusive onboarding experiences and affinity groups, celebrate the heritage of our staff, provide training on working across differences, and maintain fair and transparent salary scales. All qualified applicants will receive consideration for employment without regard to race, color, national origin, disability, veteran status, sexual orientation, gender, or culture.
We are committed to providing reasonable accommodations throughout the recruitment process for candidates with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.
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