Head of Change.org, Germany
Change.org is searching for a Head of, to lead the execution of Change.org’s presence in Germany. As a key member of our Marketing & Communications Team, you’ll lead the development of Change.org’s overarching brand & media strategy, oversee high-impact storytelling, top-tier media engagement, and a network of influential relationships to civil society & politics.
We’re a social impact business (a public benefit company), and the world's largest social change platform with 100 million users, 40,000+ campaigns launched on the site every month, and a 100% user-generated revenue model. Our users win campaigns for change once every hour. We’re working for a world where no one is powerless, and where creating change is a part of everyday life. We’re just getting started and hope you’ll join us!
Key Outcomes:
Lead our growing German Marketing & Communications team to support high-impact campaigns across the democratic political spectrum that make big waves in the media, shape public discourse, deepen brand relevance, and drive awareness, adoption, and affinity.
Oversee and grow a network of high-leverage relationships, including senior editors, producers, journalists, decision makers, politicians, civic organisations and influencers with the aim of putting change.org at the heart of the zeitgeist.
Set and deliver a national media strategy that consistently secures top-tier coverage for Change.org petitions across the democratic political spectrum, demonstrating a high impact, open platform for every day citizens.
Identify and amplify opportunities for Change.org petitions to gain traction on social media, driving virality and cultural relevance while expanding reach and engagement across diverse audiences.
The most important core competencies for the role are:
Exceptional, high-trust network of key media decision-makers – including senior editors, executive producers, influential journalists. Proven ability to mobilize network to secure high-impact coverage.
Extensive experience & network in political/advocacy campaigning, lobbying and social impact creation across main channels such as broadcast (TV & radio), social media and Newsletter/email.
Extensive executive, corporate and crisis communication skills, both written and verbal, with a track record of influencing diverse audiences, from internal leadership to global media.
Drives strategic alignment across cross-functional teams and external partners. Ability to navigate complex stakeholder environments and influence at the highest levels to advance Change.org’s brand, reputation, and impact.
Deep understanding of the evolving global media and communications landscape, can identify the most influential platforms and voices. Uses data-driven insights to guide teams in driving awareness, adoption and engagement.
You use insight, performance data, and AI tools to plan, pitch, and adapt for maximum impact. You are building systems and tools, such as testing frameworks or lightweight automations, that improve quality and efficiency across the team.
Target experience:
10+ years of experience in strategic corporate communications, media relations, public affairs, or public relations.
Proven experience leading communications in mission-driven or social impact context, with a deep understanding of values-based storytelling and advocacy.
Proven track record of shaping media narratives and leading successful engagement with top-tier and agenda-setting media outlets that reach tens of millions weekly
Demonstrated success in securing and sustaining high-profile media coverage that aligns with organizational goals, mitigates reputational risk, and drives meaningful brand and mission outcomes.
Experience advising executive leaders and serving as a trusted partner in high-stakes public communications, including crisis response, executive visibility, and brand repositioning.
History of leading and mentoring high-performing comms teams, building scalable systems, and managing complex, cross-functional initiatives that integrate media, messaging, and campaign goals.
Interested? Great! Here's what you should know:
This role is based in Berlin. This is a full-time hybrid role, where we expect you to be in the Berlin office 2-3 days per week, with flexibility to work remotely for the rest of the week.
Our compensation philosophy is based on pay equity. All of our salaries are determined before we launch a role – they are based on a predetermined salary scale, the level on that scale and the cost of labor for that location. We are open to three different levels of seniority for this role (Senior Manager, Associate Director, Director). The annual salary of an Associate Director of Communications is 114.000 EUR in Berlin.
Our evaluation processis as follows:
Initial interview
Timed assessment
Team interview
Executive interview
We know the confidence gap and imposter syndrome can get in the way of meeting amazing candidates like you, so please don’t hesitate to apply—we’d love to meet you. We also know it’s rare for someone to meet 100% of the qualifications. Please apply anyway!
We actively encourage applicants from diverse backgrounds and perspectives to apply. At Change.org, we are dedicated to fostering a diverse and inclusive workplace. We invest in programs to support our diverse workforce, offer inclusive onboarding experiences and affinity groups, celebrate the heritage of our staff, provide training on working across differences, and maintain fair and transparent salary scales. All qualified applicants will receive consideration for employment without regard to race, color, national origin, disability, veteran status, sexual orientation, gender, or culture.
We are committed to providing reasonable accommodations throughout the recruitment process for candidates with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.
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While we are a global company, we ask that you please submit your resumes/application questions in English.