Social Media Specialist, Canada

Change.org is searching for a Social Media Specialist, Canada to bring multi-channel social media expertise and build Change.org’s social presence across Canada. The Specialist will help the team develop relationships with influencers and social-first outlets and create dynamic content, driving brand awareness and affinity across all audiences. As a key member of our Marketing and Communications team, you’ll own and grow Change.org’s social presence by creating viral, data-driven content, spotting timely moments to amplify campaigns, and leading best practices and skill-building across the team. You will report to our Communications Manager, Canada.

We’re a social impact business (a public benefit company), and the world's largest social change platform with 100 million users, 40,000+ campaigns launched on the site every month, and a 100% user-generated revenue model. Our users win campaigns for change once every hour. We’re working for a world where no one is powerless, and where creating change is a part of everyday life. We’re just getting started and hope you’ll join us!

From mobilizing over 5 million people to investigate the fires in the Amazon, to mobilizing nearly 3 million against war and famine in Yemen, to large-scale mobilizations for the people of Iran and against the war in Ukraine, and calling for Racial Justice in the US, many movements were born on Change.org. Dozens of local, national, and international victories are happening every day thanks to the strength of our members who are changing the lives of people around the world. We want to help them go even further and we need your help!

Key Outcomes:

• Manage and grow active social media channels according to Change.org social brand guidelines. Potentially launch and grow new owned social media channels.

• Create high-performance video and static social media posts about the Change.org brand and petitions on our site with the aim of content achieving virality and reach.

• Create relationships and collaboration opportunities with influencers and social-first outlets to amplify Change.org content.

• Be on top of compelling issues, Canadian and international news stories, and social media trends to identify the right moment to elevate campaigns through social. Use these moments to drive brand awareness and campaign impact.

• Own the social content calendar and standardize best practices.

• Upskill the team on core social media skills.

• Utilise metrics to understand content performance and iterate for improvement.

The most important core competencies for the role are:

• Strong social media experience and social media mindset, including:

  • creating impactful, viral visual and video content,

  • excellent writing skills,

  • working with and pitching collaboration opportunities to influencers,

  • developing social media strategies that grow followership and engage target audiences, and

  • using social media to build brand affinity

• Proven track record of engaging audiences across platforms, especially TikTok, Facebook and Instagram.

• Ability to act as a steward for the brand and manage on-line brand-risks.

• Skilled in turning quality content around based on a brief, while bringing their own creative flair through creative content sourcing.

• Experience in contributing to the development of a social media strategy, with knowledge regarding best practices.

• Ability to build relationships with influencers that will help drive Change.org engagement goals.

• A good understanding of the Canadian news landscape, including coverage and trends from diverse political perspectives. Willingness to work across differences, including providing support to policy-compliant campaigns that you may not agree with but align with Change.org’s commitment to being an open platform.

• Proficiency using editing tools, such as Adobe Premiere Pro.

• Solid AI experience

• Ability to also create French language content is considered a strong asset.

Target experience:

• 5 or more years of experience working with social media, with a proven track record of growing social followings and increasing engagement with a brand.

Interested? Great! Here's what you should know:

This is a full-time role for folks in Canada.

Our compensation philosophy is based on pay equity. All of our salaries are determined before we launch a role – they are based on a predetermined salary scale, the level on that scale and the cost of labor for that location. The annual salary of a Social Media Specialist, Canada is $CAD 92,500 in Vancouver or Toronto, is $CAD 85,500 in Victoria or Calgary and is $CAD 84,500 for all other Canadian locations.

Benefits and perks also vary based on location.

Our evaluation process is as follows:

• Initial Recruiter Screen

• Hiring Manager Screen

• Take Home Assignment

• Team Interview

• Final/Executive Interview

We know the confidence gap and imposter syndrome can get in the way of meeting amazing candidates like you, so please don’t hesitate to apply—we’d love to meet you. We also know it’s rare for someone to meet 100% of the qualifications. Please apply anyway!

We actively encourage applicants from diverse backgrounds and perspectives to apply. At Change.org, we are dedicated to fostering a diverse and inclusive workplace. We invest in programs to support our diverse workforce, offer inclusive onboarding experiences and affinity groups, celebrate the heritage of our staff, provide training on working across differences, and maintain fair and transparent salary scales. All qualified applicants will receive consideration for employment without regard to race, color, national origin, disability, veteran status, sexual orientation, gender, or culture.

We are committed to providing reasonable accommodations throughout the recruitment process for candidates with disabilities. If you need assistance or an accommodation, please let your recruiter know once you are contacted about a role.

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