Principal Product Manager, Growth
Change.org is building the most trusted, accessible, and transparent election information platform in the United States, Change.vote. In our 2025 pilot, thousands of voters used the app to explore their ballots, with high engagement, strong satisfaction, and a meaningful increase in voter confidence. Our goal for 2026 is bold: scale Change.vote to millions of voters nationwide.
To help us get there, we’re hiring a Principal Product Manager, Growth to build the product-led growth engine that powers national scale.
The Role
This is a pivotal role: you will own all product-led growth (PLG) mechanisms for Change.vote, including user engagement, sharing optimization, and a GPT-native experience that could become a major new entry point for voters.
You will own onboarding and early-journey personalization strategy — designing progressive, low-friction ways for voters to access value quickly, while unlocking deeper personalization over time to improve activation, trust, and downstream growth.
What You’ll Do
Own and scale PLG
Build sharing features, referral loops, and lightweight creation tools that drive organic reach.
Test new PLG surfaces (e.g. ballot snippets, mini-guides, personalized shareables).
Lead product development for a GPT-native Change.vote experience.
Create product pathways that deepen engagement and increase return usage.
Own onboarding and early-journey personalization, designing progressive, low-friction ways for voters to access immediate value while unlocking deeper personalization over time to improve activation, trust, and growth efficiency.
Optimize activation & early engagement
Define hypotheses, test plans, and prioritization frameworks for growth.
Systematically reduce drop-off across critical steps in the user journey.
Run fast, focused experiments to improve ballot views, depth of exploration, and share actions
What We’re Looking For
Must-haves
8+ years PM experience, including significant time leading growth for B2C products.
Proven success designing and scaling PLG loops (sharing, referrals, creation tools, viral mechanics).
Deep experience with experimentation: A/B tests, funnel analysis, and statistically sound decision-making.
Strong cross-functional leadership: ability to align Product, Marketing, Engineering, and Data around a single growth plan.
Comfort in high-ambiguity, fast-moving environments where the right answer isn’t obvious.
Demonstrated experience owning onboarding and early-journey personalization, including progressive data capture, activation optimization, and improving conversion in trust-sensitive products.
Nice-to-haves
Experience with AI or GPT-integrated consumer experiences.
Background in civic tech, political technology, or trust-sensitive consumer products.
Familiarity with and interest in voting behavior or U.S. election dynamics.
What Success Looks Like (First 12 Months)
By the end of your first year:
PLG is live, measurable, and contributing meaningfully to voter acquisition.
GPT-native experiences reliably bring high-intent voters into the Change.vote ecosystem.
Paid acquisition is operating with a clear strategy, strong experimentation velocity, and improving efficiency at scale.
Product-level improvements raise conversion and activation across multiple segments.
Organic and semi-organic distribution pathways are demonstrably scaling.
Millions of voters use a smoother, more intuitive, more trustworthy experience during the 2026 midterms.
Interested? Great! Here's what you should know:
This is a full time, remote role that may be based anywhere in the US.
Our compensation philosophy is based on pay equity. All of our salaries are determined before we launch a role – they are based on a predetermined salary scale, the level on that scale and the cost of labor for that location. The annual salary of a Principal PM is $212,000 in San Francisco and New York City, $201,500 in Austin, Boston, Chicago, Los Angeles, Seattle, and Washington D.C., and $180,000 in all other US locations.
Global benefits include unlimited PTO, a minimum of 18 weeks of paid parental leave, and a variety of mental & physical health perks.
Our evaluation process is as follows:
Recruiter screen
Hiring manager interview
Written exercise & discussion (prescheduled and timeboxed)
Video interviews with ~3 cross-functional team members
Reference checks
We actively encourage applicants from diverse backgrounds and perspectives to apply. At Change.org, we are dedicated to fostering a diverse and inclusive workplace. We invest in programs to support our diverse workforce, offer inclusive onboarding experiences and affinity groups, celebrate the heritage of our staff, provide training on working across differences, and maintain fair and transparent salary scales. All qualified applicants will receive consideration for employment without regard to race, color, national origin, disability, veteran status, sexual orientation, gender, or culture.
We are committed to providing reasonable accommodations throughout the recruitment process for candidates with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.
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