Director of Media - EdTech (French fluent )
What if your next playground was transforming a massive Personal Brand ecosystem into a global, iconic Company Brand? What about challenging the status quo of an entire industry and building a brand you can be proud of, and that will help millions of people?
Then you’ll love this.
We’re not looking for a "Social Media Manager" to follow a calendar. We’re looking for a Director of Media (Brand & Content).
Someone who understands that to win today, you don't just need "content", you need a Movement. You will have the freedom to propose bold, unconventional concepts and the resources to bring them to life immediately.
We need a strategist like you who will bridge the gap between David Laroche’s personal influence and Paradox’s institutional power.
A Brand Architect, capable of orchestrating a complex dual-strategy: scaling a personal brand while simultaneously building a standalone Company Brand that outlasts its founder.
A Creative Disruptor, you hate "best practices" because they lead to average results. You constantly hunt for the "Purple Cow", the angle, the format, or the story that no one else is daring to tell.
A "Doer" with Taste, you don't just float ideas in a meeting room. You script them, you drive them, and you ship them.
This is a full-time position, carried out remotely or from our beautiful offices in Dubaï or Lisbon. French and English fluency is required.
About Paradox
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WHAT WE DO
At Paradox, we are convinced that greatness is trainable.
That’s why we want to empower people at scale, by leveraging cutting edge technologies like AI, and crafting user experiences with outstanding aesthetics.
We do that by merging :
- Human Intelligence (coaches, peers, and mentors)
- Structured Intelligence (protocols, mental models, rituals),
- Technological Intelligence (AI personalization, feedback loops, adaptive journeys)
To create one seamless ecosystem: Paradox OS.
OUR BELIEFS
We believe self-help is broken.
Most learning platforms are used the same way : consuming generic theories, getting quick highs, ending with no real change.
At Paradox, we believe people deserve more.
More than content. More than motivation.
They deserve a system that knows them, one that adapts, challenges, and grows with them.
We believe that every human learns differently, and that technology can do more than entertain or save time.
It can translate insight into transformation, through AI personalization, lean experimentation, and deep psychological understanding.
Because learning shouldn’t just make you feel inspired for a day, it should change how you live, think, and create.
OUR VISION
At Paradox, we want to re-invent how people grow.
We do not build another course or coaching app but the Operating System for Greatness.
Founded by David Laroche, a creator followed by over 2 million people and known for his interviews with icons like Tony Parker, Mike Horn, Richard Branson, and Gad Elmaleh, Paradox aims to build something that will live beyond any individual (including its founder), for decades to come.
Our ambition is to compete with players like Mindvalley (150M ARR), but with a sharper vision, grounded protocols for achievers, people who want more for their life, refusing mediocrity.
To do that, we bring together designers, tech, coaches, and filmmakers to create learning experiences that are cinematic, precise, and effective.
We move fast, aim high, and hold ourselves to the standards of Apple, Spotify, and MasterClass. No fluff, focused on meaningful impact.
While others hide their numbers, we want to let our results speak loudly for us.
Get obsessed with transforming our clients’ lives and let those transformations be our marketing.
And that’s where you come in.
YOUR MISSION 🚀
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Transform a "Personal Brand" into a "Top-Tier Media".
You lead the Content Factory not by administrative management, but by creative authority. Your goal is to produce content that is so good, unique, and aligned with our values that it makes our competitors look outdated.
YOUR 4 MAJOR RESPONSIBILITIES
1. Architect the "Dual-Brand" Strategy
Build a symbiotic strategy where David Laroche’s personal brand and Paradox’s company brand reinforce each other without cannibalization.
Propose radical new formats (documentaries, reality shows, conceptual shorts) that shatter the boring codes of the "Self-Help" industry.
Define distinct, sharp editorial lines for each platform: Depth & Search for YouTube, Aesthetic & Vibe for Instagram, and Authority & Authenticity for LinkedIn.
2. Radical Concepting & End-to-End Delivery
Take responsibility for the entire production chain by writing the hooks, storyboarding the narrative, and ensuring the final cut matches the vision.
Deliver what you pitch: if your concept requires a specific motion designer, a drone operator, or a niche expert, you find them, hire them, and onboard them to bring the vision to life.
Treat David as the "Actor" on set: you ensure scripts, set, and direction are flawless so he can just show up, perform, and leave without any mental load, trusting you to handle every detail of the final output.
3. Command the Content Factory
Take full leadership of the internal content team (Factory Manager, Video Editors, Graphic Designers…) by setting the tempo, the culture, and the daily standards of excellence.
Provide high-level artistic direction and act as the final quality check; nothing gets published if it doesn't meet the "Paradox Standard" of aesthetics and storytelling.
Challenge the team to constantly upskill, pushing them for sharper cuts, better sound design, and stronger visual storytelling.
4. Fuel the Growth Engine
Treat content as our primary acquisition channel by collaborating with the Head of Growth to produce assets specifically designed to convert in Ads.
Analyze retention graphs, CTR, and CPL to iterate based on feedback, killing what fails and aggressively scaling what works.
DO YOU RECOGNIZE YOURSELF?
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EXPERIENCE
Proven Content Builder: You have successfully grown a media brand, a YouTube channel, or a personal brand to significant scale (100k+ followers or millions of views). You understand the mechanics of virality and retention.
Editorial Leadership: You have experience managing a creative team (editors, designers) and know how to give feedback that elevates a "good" video to a "masterpiece."
Elite Scripting Skills: You can show us scripts you wrote that performed. You know how to structure a narrative, write a hook that stops the scroll, and keep an audience engaged for 20+ minutes.
Performance Fluency: You have worked in environments where content had to drive business results (ads, launches, conversion), not just vanity metrics.
PERSONALITY
Intolerant to Mediocrity: You have "Taste." You are physically pained by a bad font, a clumsy cut, or a weak headline. You fight for the details that others ignore.
Psychology Obsessed: You don't just "make content"; you study human nature. You constantly ask why people click, why they share, and what emotion drives them.
A "Doer" with Authority: You command respect not by title, but by competence. You can jump into a project, write the script, direct the shoot, and fix the edit if needed.
No Ego, Just Impact: You don't fall in love with your ideas. You accept that even the best concepts can flop. When it happens, you don't take it personally; you analyze the data, pivot immediately, and ship the next concept with renewed energy.
Language
French: Native / Bilingual
English: Fluent English, you can hold a conversation on specific details with English-speaking colleagues.
Our chosen language for written communication is English.
IT MIGHT NOT BE FOR YOU
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❌ If you need clarity before chaos — wrong place.
❌ If you prefer balance over intensity — wrong season.
❌ If you don't genuinely care about the topics we cover — wrong place.
❌ If you want to strategize without getting your hands dirty in scripting, directing, or the editing suite — wrong role.
WHY JOIN US ❤️
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Help us market a product that fuses neuroscience, design, and AI to reinvent how humans grow.
Work with filmmakers, psychologists, engineers, and creatives obsessed with impact.
In the heart of our headquarters stands the 100 000 Dreams Wall,
Every photo on that wall is a life rewritten:
“I ran a marathon.”
“I started my company.”
“I found peace with my father.”
You will play a crucial role in the development of an Iconic Product.
Growth & Ambition
-> 🏅Being surrounded by A-players who strive to perform
Impact & Meaning
-> Playing a crucial role in the development of a company whose content and products will be used by millions of people
-> Waking up in the morning feeling like you are making a difference is something!
We receive messages every day from clients who have successfully lost weight, quit smoking, reach a milestone in their business, built better relationships, and made positive changes in their lives.
-> ❤️ Contributing to the Paradox Foundation (our non-profit), dedicated to empower teenagers
But that's not all, we believe that driven people deserve…
Freedom & Well Being 🗽
-> 😎A company culture based on autonomy & accountability
-> 🗽Flexible working hours
-> 🌎A remote culture from day one with the freedom to work from wherever you want
-> 🏤Magnificent office in Dubai, Paris, Lisbon - it feels like home :)
-> 💻Work on Mac, for us it counts :)
-> 🏀350€ per year paid by the company to take care of yourself ( for your gym, or dance class or whatever make you feel great)
-> 📚150€ of books or education - At Paradox, we are learner lovers and we want to support you in that
-> 🔥6 1:1coachings - A Paradox Coach supporting you on anything personal or professional, we want you to live your best life
HOW TO APPLY 📃
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That job description resonated with you?
Click on "Apply for this position" and fill out a short questionnaire (7 to 8 minutes) to tell us more about yourself and send us your CV!
Hiring process
📃 A 6 to 8 minutes application survey.
💻 A 15-30 minutes video call with Timy, our HR, to assess the fit between the position, the company, and your own career path.
💻 A video-call focused on your career with Quentin, VP Marketing, to review your background & see how we can match your desires with our needs.
💻 A culture-fit video call to check in depth the alignment between you and our values and culture.
💼 Reference calls to get in-depth insights about how you work in different environments, make your onboarding easier, and give everybody on the team the insurance to be surrounded by A-Players.
🤗 Welcome aboard!
About our hiring process
Our recruitment process is tailored to do our best to avoid that you or us realize that we’re not a perfect fit in two or six months. It might seem long, but every step serves a purpose and will allow us to get to know you better as much as it’ll help you understand more where you’ll be stepping in.
We also want you to have time to ask all of your questions regarding your job description, the long-term vision of your team and the company, our values, with the relevant interlocutor in front of you.
The steps mentioned above can be rearranged depending on yours and the interviewer’s availability.
If you’re not joining to tweak landing pages.
If you’re here to engineer behavioral change at scale, for millions.
Welcome to Paradox.
Let’s build the Operating System for Greatness.