Director of Offline Marketing
Job Title: Director of Offline Marketing
Job Type: Full-Time (Remote)
ARMRA Schedule: Monday-Friday, 9 am-6 pm EST
About ARMRA: ARMRA® was born from a near-fatal health crisis that forced its Founder & CEO, Dr. Sarah Rahal, to uncover what modern life has stolen. As a pediatric neurologist, she turned to exhaustive research and ancient wisdom to find a solution—not just for herself, but for the growing health crisis affecting us all. Your body isn’t broken—it’s brilliantly designed for strength, resilience, and vitality. But the modern world scrambles the signal, disconnecting you from the intelligence encoded within. ARMRA Colostrum™ is nature’s original blueprint with 400+ bioactive nutrients that restore what modern life strips away. It works at the cellular level to remind your body of its original code and reawaken its innate intelligence—so you can reclaim your birthright to thrive.
Who We Are
- Builders, not passengers – We take ownership, thrive on momentum, and embrace challenges.
- Resilient and resourceful – We find a way forward, even when the answer isn’t obvious.
- Mission-driven – We believe in what we’re building and are passionate about making an impact.
- Direct and constructive – Feedback is a gift, and we embrace it to grow.
- ONE ARMRA – We succeed together, as one team.
Who We Are Not
- Performative – We don’t play games, manipulate optics, or curate an image for external approval.
- Entitled – We don’t expect rewards without contribution.
- Clock punchers – We don’t attract those looking for just a "job"; we seek individuals who want to build careers, take ownership, and find joy in their work every day.
- Divisive – We talk about problems and projects, not people. There’s no “your team” or “my team” - there’s only ARMRA’s team.
The Role: We are looking for a data-driven and strategic Director of Offline Marketing with strong experience managing and optimizing marketing campaigns across all marketing channels that pertain to offline advertising, as well as a strong understanding of marketing principles and data-driven decision making.
Responsibilities:
- Support the offline marketing strategy and execution across Podcasts, CTV, OTT, OOH, Linear TV, and Direct Mail.
- Identify, test, and scale new offline channels and placements that drive incremental growth and brand lift.
- Partner closely with finance and leadership to manage budgets, pacing, and channel-level investment decisions.
- Define success metrics and monitor performance across key KPIs, including CAC, ROAS, conversion rates, incrementality, and LTV.
- Analyze performance data to surface insights, inform optimizations, and guide future investment strategy.
- Lead agency and partner relationships, ensuring best-in-class execution across planning, buying, creative development, and testing.
- Collaborate cross-functionally with Creative, Brand, Growth, Analytics, and Operations teams to ensure alignment and seamless execution.
- Oversee offline creative strategy in partnership with the creative team, including messaging, formats, testing frameworks, and iteration.
- Stay ahead of industry trends, emerging offline formats, and measurement methodologies to continuously evolve ARMRA’s approach.
Skills/Qualifications:
- Must have 7+ years of experience planning and buying linear TV, host-read podcast inventory, OOH, and direct mail, along with CTV/OTT.
- Demonstrated understanding of how to measure upper funnel channels and determine ROI.
- Self-motivated, detail-oriented, adaptable, and able to work in a fast-paced environment
- Analytical mindset and ability to use data-driven insights to optimize campaigns and inform strategic decisions
- Experience with A/B testing methodologies and a results-oriented approach to optimization
- Exceptional organizational skills
- Comfortable in a dynamic, entrepreneurial culture that emphasizes autonomy, passion for the brand, and an immense drive to grow the Company and achieve results
- Outstanding communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams
- Detail and deadline-oriented
We are proud to be an equal-opportunity employer. All qualified applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, genetics, disability, age, veteran status or other characteristics.