Director of Sales and Business Development - China

About Us:

Innatera is a rapidly growing Dutch semiconductor company that develops ultra-efficient neuromorphic processors for AI at the edge. These microprocessors mimic the brain’s mechanisms for processing fast data streams from sensors, enabling complex turn-key sensor analytics functionalities, with 10,000x higher performance per watt than competing solutions. Innatera's technology serves as a critical enabler for next-generation use cases in the IoT, wearable, embedded, and automotive domains.

We’re looking for a Director of Sales and Business Development in Shenzhen, China. In this role, you will be responsible for establishing Innatera’s commercial presence in China, with a strong focus on customer acquisition, business development, and revenue growth. You will lead the entire sales cycle, from identifying opportunities to closing deals, and drive strategic initiatives to expand Innatera’s market reach in AI chips, consumer electronics, IoT, and other sectors.

We will trust you with:

• Developing and executing a commercial strategy for China, aligning with Innatera’s global business objectives and preparing for future expansion into the wider Asia region;

• Drive new business opportunities, focusing on high-impact customer engagements in consumer electronics, industrial, IoT, AI, and automotive sectors;

• Lead the end-to-end sales process, from prospecting to closing deals, ensuring strong pipeline development with key accounts in China;

• Establish key partnerships with major sensor companies, system integrators, distributors, and device manufacturers across the region;

• Engaging in business development activities, developing strategic GTM plans, and taking care of RFPs and RFIs specific to local market needs;

• Negotiating and structuring deals, ensuring long-term customer relationships and revenue growth while navigating diverse business practices;

• Representing Innatera at industry events, conferences, and trade shows, strengthening our brand presence in the Chinese market;

• Collaborating with internal teams (engineering, marketing, product) to align commercial efforts with technical and product roadmaps, bridging the gap between regional customer requirements and HQ;

• Working closely with executive leadership to refine sales strategies, define KPIs, and achieve revenue targets.

What will you need to succeed:

• We’re looking for a hunter - resilient, persistent, and proactive in driving sales in new markets;

• Native-level fluency in Mandarin and professional fluency in English;

• Ability to work independently in a remote, high-growth startup environment;

• Willingness to travel frequently, specifically requiring regular travel between China and Taiwan;

• Prior experience working in startup environments or establishing new regional operations;

• Knowledge of the consumer electronics supply chains and key industry players in China;

• Proven experience in sales and business development within the semiconductor industry in the region (AI chips, IoT, consumer electronics, industrial applications);

• Strong background in selling chips and solutions to large consumer electronics markets and the semiconductor/ODM ecosystem;

• Deep understanding of the AI ecosystem, edge AI, and embedded AI applications;

• Strong ethical decision-making and ability to act in the best interest of both the company and customers;

• Strong negotiation and communication skills, with the ability to navigate complex sales cycles across different cultural contexts;

• Demonstrated experience in building commercial partnerships and managing high-value enterprise customers;

• Experience with business expansion strategies in new regions and managing local distribution channels;

• A technical background and/or strong understanding of AI chips, neuromorphic computing, or related technologies is a big plus!

Why join Innatera?

• You will be part of a pioneering team revolutionizing AI chip technology, driving real impact in the AI, IoT, and semiconductor markets;

• You will take ownership in a high-growth startup environment, where your sales and business development efforts will directly shape market success;

• You will work with an ambitious, cross-functional team, collaborating with top-tier customers to bring cutting-edge AI solutions to real-world applications;

• You will have autonomy and leadership in defining and executing sales strategies for China

• You will have a flexible working environment that supports both professional and personal growth;

• You will enjoy an inclusive company culture that values open communication, diversity, and holistic development.

If you are a dynamic sales leader passionate about scaling cutting-edge AI chip technology in China, we’d love to hear from you!

工作地点：中国深圳 (Shenzhen, China)

关于我们 :

Innatera 是一家快速成长的荷兰半导体公司，专注于开发用于边缘 AI (Edge AI) 的超高效类脑处理器 (Neuromorphic Processors)。这些微处理器模拟大脑处理传感器快速数据流的机制，能够实现复杂的交钥匙传感器分析功能，其能效比 (Performance per Watt) 高出竞争方案 10,000 倍。Innatera 的技术是物联网 (IoT)、可穿戴设备、嵌入式和汽车领域下一代应用的关键赋能者。

我们正在寻找一位大中国区销售与业务拓展总监。在这个职位上，您将负责建立 Innatera 在中国大陆和台湾的商业版图，重点驱动客户获取、业务拓展和收入增长。您将主导从机会挖掘到交易闭环的全流程，并推动战略举措，扩大 Innatera 在 AI 芯片、消费电子、物联网及其他领域的市场份额。

岗位职责:

• 制定并执行大中国区的商业战略，与 Innatera 的全球业务目标保持一致，并为未来拓展更广泛的亚洲市场打下基础；

• 积极开拓新业务机会，重点聚焦消费电子、工业、物联网、AI 和汽车领域的高价值客户；

• 主导从潜在客户开发到最终成交的端到端销售流程，确保大中国区大客户储备池 (Pipeline) 的健康发展；

• 与区域内的主要传感器厂商、系统集成商 (SI)、分销商和设备制造商建立并维护关键合作伙伴关系；

• 开展业务拓展活动，制定战略性市场进入 (GTM) 计划，并负责处理符合本地市场需求的 RFP 和 RFI；

• 负责交易架构的设计与谈判，在适应本地商业环境的同时，确保长期的客户关系和公司收入增长；

• 代表 Innatera 参加行业峰会、论坛和展会，提升品牌在大中国区市场的影响力；

• 与总部工程、市场及产品团队紧密协作，将大中国区的需求反馈至总部，确保商业落地与技术路线图相匹配；

• 与总部高管层密切配合，优化销售策略，设定关键绩效指标 (KPI)，并确保收入目标的达成。

任职资格:

• 具备极强的市场开拓精神，坚韧、执着且主动，善于在全新市场中通过冷启动获取业务；

• 母语级别的普通话能力，以及流利的商务英语沟通能力（作为工作语言）；

• 拥有在半导体行业（AI 芯片、IoT、消费电子、工业应用）的销售与业务拓展成功经验；

• 在大型消费电子市场及半导体/ODM 生态系统中拥有深厚的背景和人脉资源；

• 深刻理解 AI 生态系统、边缘 AI (Edge AI) 和嵌入式 AI 应用；

• 具备在初创企业 (Startup) 工作或从零建立区域业务运营的经验，能够在远程、高增长的环境中独立开展工作；

• 能够适应高频率出差，特别是需要定期往返于中国大陆和台湾之间；

• 熟悉大中国区消费电子供应链及关键行业玩家，具备出色的谈判技巧，能够驾驭复杂的销售周期和跨文化商业环境；

• 具备强烈的职业道德和决策能力，始终在维护公司和客户的最佳利益前提下行事；

• 加分项: 具备技术背景，或对 AI 芯片、类脑计算 (Neuromorphic Computing) 有深入理解者优先！

为什么加入 Innatera？

• 您将加入一个具有开创精神的团队，革新 AI 芯片技术，对 AI、IoT 和半导体市场产生实质性影响；

• 在高增长的初创环境中，您将拥有极大的自主权，您的销售与拓展成果将直接定义公司的市场成功；

• 与充满雄心的跨国跨职能团队共事，与顶级客户合作，将尖端 AI 解决方案转化为现实应用；

• 您将全权负责制定和执行大中国区的销售战略；

• 我们提供支持职业和个人成长的灵活工作环境，以及包容、开放、重视多样性的企业文化。

如果您是一位充满激情的销售领导者，渴望在大中国区推广尖端 AI 芯片技术，我们要找的就是您！

Whether you’re passionate about microarchitecture, excited by verification or physical design, driven by supporting operations, building strong teams, or mastering the details of accounting, we’d love to hear from you!

If you're ready to shape the future of technology with us, click Apply and share your story.

Innatera is proud to be an equal opportunity employer. We welcome applicants of all backgrounds and experiences and are committed to building a diverse, inclusive, and respectful workplace. All qualified applicants will receive consideration for employment without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, disability, age, or other protected characteristics. If you require accommodations during the recruitment process, please let us know – we’re happy to support you.