Director of Sales (Well-Oiled Operations)
The Role
The Director of Sales at Well-Oiled Operations is a senior sales leader responsible for building, leading, and scaling a high performing sales organization that delivers predictable revenue growth. This role translates executive level goals into executable sales strategies, develops strong frontline leaders, and ensures disciplined execution across the entire sales funnel.
This is a hands-on leadership role suited for a growth stage organization. The Director of Sales owns team performance, sales execution, and operating rigor while partnering closely with Operations, Marketing, and Finance to ensure alignment, accountability, and scalability.
Who You Are
The ideal candidate is both a people leader and an operator. They are comfortable coaching managers, diagnosing performance gaps, implementing process improvements, and communicating clearly with executive leadership.
What You’ll Do
Sales Leadership and Team Development
Build, lead, and retain a high performing sales organization, including setters (SDRs) and closers (Business Consultants)
Hire, onboard, train, and develop sales managers and individual contributors
Establish clear expectations, performance standards, and accountability across the team
Foster a collaborative, professional, and values aligned sales culture
Provide consistent coaching and feedback through regular one on ones and performance reviews
Sales Strategy and Execution
Translate executive level revenue goals into actionable sales plans and execution strategies
Set and manage quotas, targets, and capacity planning across sales teams
Ensure consistent execution of sales processes, scripts, and best practices
Continuously evaluate and optimize the sales funnel to improve conversion, efficiency, and revenue predictability
Conduct regular call audits and quality reviews to ensure sales excellence and adherence to standards
Performance Management and Metrics
Own sales performance metrics and reporting across all sales teams
Track, analyze, and communicate key KPIs including conversion rates, quota attainment, pipeline health, and productivity
Ensure timely submission of weekly sales performance reports to executive leadership
Partner with managers to address underperformance through coaching, redeployment, or corrective action when necessary
Cross-Functional Collaboration
Partner with Marketing to align lead generation strategy, funnel quality, and campaign performance
Collaborate with Operations and Finance on forecasting, headcount planning, and capacity modeling
Maintain a strong understanding of customer needs, objections, and buying behavior and ensure insights flow throughout the organization
Compensation and Incentives
Partner with Operations and Finance to manage and administer sales compensation plans
Ensure accurate tracking and validation of commissions and incentives
Provide performance insights and recommendations related to compensation effectiveness
Strategic Partnerships
Oversee the Strategic Partnerships function and manage the partnerships sales representative
Ensure partnerships are aligned with revenue objectives and operational priorities
Track performance and ROI of partnership driven opportunities
Communication and Operating Cadence
Daily
High priority sales issues communicated via Slack with the VP of Operations
Weekly
Submission of end of week sales performance report by end of week
Weekly one on one with the VP of Operations, prepared with insights and updates
Weekly one on ones with direct reports
Ongoing
Participation in weekly, monthly, quarterly, and annual leadership meetings as required
What You Bring
Required
4 plus years of senior sales leadership experience at the Director level or equivalent
Proven experience building and managing high performing sales teams
At least 2 years of B2B sales experience
Strong understanding of sales metrics, forecasting, and performance management
Excellent communication skills with the ability to influence across departments
Experience working with remote or distributed sales teams
Comfort operating in a fast paced, results driven environment
Preferred
Experience in a growth stage or scaling organization
Strong operational discipline with the ability to balance strategy and execution
Ability to lead through ambiguity and drive clarity for others
High ownership mindset with strong judgment and decision making skills
What Success Looks Like
Success in this role is measured by outcomes, not activity alone. Key indicators include:
Consistent achievement or exceedance of revenue targets
Sales managers meeting or exceeding performance expectations
High percentage of sales team members achieving quota
Improved conversion rates across key funnel stages
Strong sales team engagement, retention, and cultural alignment
Accurate, timely, and actionable sales reporting to leadership
Compensation and Culture
$125K base with $200K+ OTE and uncapped earning potential with commissions structure
High-accountability, results-driven culture
Opportunity to own and scale a critical growth function
Benefits:
We offer a comprehensive, evolving benefits package designed to support your health, family, and wellbeing. Some key offerings:
Flexible Unlimited Paid Time Off and Company-wide Holidays
Employer sponsored Medical, Dental, & Vision plans
$1,950 annual Employer HSA contribution
FSA options including dependent care
Employee assistance program and mental health resources
Employer match program for 401(k), eligible for both Traditional and Roth accounts
$1,200 annual wellness reimbursement through JOON that supports health, family care, pet care, fitness, and more!
For local or visiting team members, enjoy access to a state of the art gym at our HQ in Las Vegas
* Benefits eligibility applies only to full-time roles.
ACQ Core Values:
Our core values are the heart and soul of this incredible company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.
Competitive Greatness
Be at your best when your best is needed. Enjoyment of a hard challenge. Those who have the drive to constantly improve, the superior intellect and long term commitment to see incremental improvements become compounding returns.
Sincere Candor
Have the self awareness to accurately perceive and communicate hard truths that improve others and self, the courage to do so, and the humility to accept them, even when it hurts. Nothing great can be built without feedback: internally or externally.
Unimpeachable Character
Be the type of person with whom people are always proud to associate, personally and professionally. We look for true alignment of thoughts, words, and actions towards a goal worth pursuing.