Director/Senior Manager, Marketing Operations

Cybercrime is rising, reaching record highs in 2024. According to the FBI's IC3 report total losses exceeded $16 billion. With investment fraud and BEC scams at the forefront, the message is clear: the real estate sector remains a lucrative target for cybercriminals. At CertifID, we take this threat seriously and provide a secure platform that verifies the identities of parties involved in transactions, authenticates wire transfer instructions, and detects potential fraud attempts. Our technology is designed to mitigate risks and ensure that every transaction is conducted with confidence and peace of mind.

We know we couldn’t take on this challenge without our incredible team. We have been recognized as one of the Best Startups to Work for in Austin, made the Inc. 5000 list, and won Best Culture by Purpose Jobs two years in a row. We are guided by our core values and our vision of a world without wire fraud. We offer a dynamic work environment where you can contribute to meaningful impact and be part of a team dedicated to enhancing security and fighting fraud.

About the Role

• We're looking for a Director/Sr. Manager of Marketing Operations to sit at the intersection of Marketing, Revenue, and Data,  serving as the operational backbone behind how our marketing organization plans, executes, and measures growth.

• This role reports to the Sr. The Director of RevOps is a critical hire for us. We need someone who can turn marketing strategy into scalable execution, building the operational infrastructure that allows the marketing team to run high-impact programs while maintaining clarity around performance, pipeline contribution, and ROI.

• You'll partner closely with demand generation, product marketing, growth, and sales leadership to ensure marketing initiatives are structured, measurable, and aligned with broader go-to-market priorities.

• You are comfortable operating across both strategy and execution. One week, you might be designing the planning framework for the next quarter’s marketing initiatives, and the next, you may be digging into funnel performance to understand why pipeline conversion is improving or breaking down.

• You have a strong instinct for how modern B2B marketing works. You understand the mechanics of demand generation, lifecycle marketing, and pipeline creation, and you know how to build the operational frameworks that allow those programs to scale.

• You also treat AI and automation as operational leverage. They are embedded in how you work - helping automate workflows, accelerate analysis, and reduce manual operational work across the marketing organization.

• Partner with marketing leadership to operationalize marketing strategy,  helping translate high-level growth goals into executable programs, clear timelines, and measurable outcomes.

• Own the operational infrastructure behind marketing programs, including campaign planning processes, performance tracking, and program reporting. Your goal is to ensure marketing teams can execute quickly without losing clarity around impact.

• Develop and maintain the measurement frameworks that allow the company to understand marketing performance. This includes:

  • Tracking campaign performance

  • Pipeline generation

  • Funnel conversion

  • Marketing ROI across channels and programs.

  • Translate marketing questions into insights. When leaders want to understand why pipeline is increasing or slowing, which programs are driving results, or where leads are dropping out of the funnel, you will help uncover the answers and guide decision-making.

  • Build and maintain dashboards, KPIs, and operational reporting that provide marketing and revenue leadership with real-time visibility into demand generation performance and pipeline health.

  • Partner closely with sales, finance, and customer teams to ensure alignment across the entire go-to-market funnel,  from lead generation through pipeline and revenue.

  • Improve how marketing teams operate by identifying opportunities to simplify processes, remove operational friction, and improve campaign execution speed.

  • Support marketing experimentation and learning by helping teams measure new programs, analyze results, and iterate quickly based on data.

  • Use AI tools as a core part of your workflow, whether automating reporting, accelerating analysis, or helping marketing teams extract insights from campaign and pipeline data.

• 7-10 years of experience in Marketing Operations, Growth Operations, Demand Generation Operations, or a similar role within a B2B SaaS or high-growth technology company.

• Deep understanding of modern B2B marketing and pipeline generation, including demand generation, lifecycle marketing, digital programs, and integrated campaigns.

• Strong experience measuring marketing performance and translating marketing activity into pipeline and revenue impact.

• Experience building and maintaining operational frameworks that allow marketing organizations to scale execution across programs and channels.

• Comfort working with marketing and revenue data. You should be able to analyze campaign performance, interpret funnel metrics, and help teams understand what the data means for future strategy.

• Familiarity with modern marketing technology ecosystems, including CRM platforms, marketing automation tools, campaign analytics platforms, and reporting systems.

• Genuine AI fluency. You have meaningfully changed how you work because of AI tools - using them to automate workflows, accelerate analysis, or improve operational efficiency.

• Strong communication skills. You can write a clear one-pager for a CMO or CRO and also collaborate effectively with technical teams responsible for marketing systems and data.

• A business-first mindset. You start with the marketing question and the business outcome - not the tool. The goal is always to help the marketing team make better decisions faster.

• Bachelor’s degree in Marketing, Business, Economics, or a related field

Not sure if you check all the boxes? Apply anyway! 

We know that great talent comes in many forms, and we value potential just as much as experience. If you're excited about this role and believe you can grow into it, we’d love to hear from you. We’re looking for people who are eager to learn, adapt, and solve challenges—so if that sounds like you, don’t let a checklist hold you back!

Change doesn't happen overnight, and the same goes for us here at CertifID. We evolve collectively and individually as we grow by leaning into the core values that define us. As we grow, we embody GRIT—collectively and individually—to raise the bar and influence outcomes in everything we do. Guard the Customer - Raise the Bar - Influence Outcomes - Teamwork Wins

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.