eCommerce Marketing Manager
Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world's fastest-growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!
Summary: Huda Beauty is seeking a strategic, data-driven, and commercially minded eCommerce Marketing Manager to join our growing digital team. Reporting to the Director of eCommerce Marketing, this role will oversee the execution of our eCommerce strategy, manage online sales performance, and drive growth across all digital channels. The ideal candidate will combine strong leadership skills with hands-on digital expertise, managing an eCommerce Assistant to ensure operational excellence while focusing on revenue, customer experience, and cross-functional collaboration. This position requires someone who is highly organized, results oriented, and comfortable balancing both strategy and execution in a fast-paced environment.
Essential Duties and Responsibilities:
eCommerce Strategy & Trading Calendar
- Own the eCommerce trading calendar, ensuring all product launches, campaigns, and promotions are planned and executed in line with business objectives.
- Align cross-functional teams (Creative, Paid Media, CRM, Merchandising, Operations) to deliver seamless go-to-market campaigns.
Campaign Management & Site Experience
- Lead end-to-end campaign planning and execution, including ideation, competitor benchmarking, and commercial planning.
- Own campaign timelines, ensuring alignment across CRM, Paid Media, Creative, and eCommerce to deliver cohesive launches.
- Partner with merchandising team to align onsite execution with campaign priorities, ensuring a consistent and high-performing customer journey.
- Work closely with developers and UX to prioritise and implement site enhancements, resolving issues and continuously improving the onsite experience.
Revenue & Performance Management
- Monitor daily, weekly, and monthly sales KPIs including traffic, conversion, and average order value (AOV)
- Provide insights and recommendations to optimize performance and achieve revenue and profitability targets.
Cross-Functional Collaboration
- Serve as the key link between the Director of eCommerce Marketing and internal teams.
- Collaborate with Finance, Operations, and Logistics to align on stock, pricing, tax, and fulfillment requirements.
- Provide direction on product/prop requirements for photoshoots and creative campaigns.
Analytics & Reporting
- Deliver regular performance reports to the Director of eCommerce Marketing, highlighting successes, risks, and opportunities.
- Leverage tools such as GA4, Shopify analytics, and CRM data to support decision-making.
Vendor & Tool Management
- Provide leadership input into vendor selection, onboarding, and contract reviews.
- Partner with the Assistant to ensure all new vendors and tools are vetted, onboarded, and integrated seamlessly.
Innovation & Continuous Improvement
- Identify and implement best practices in eCommerce and digital marketing.
- Continuously optimize internal processes, working methods, and customer-facing initiatives to improve efficiency and impact.
Requirements
- 4–6 years' experience in eCommerce, digital marketing, or online trading, preferably in retail, beauty, or FMCG.
- Proven ability to manage revenue growth, campaign execution, and digital performance optimization.
- Strong leadership and team management experience with the ability to coach.
- Proficiency with Shopify (or similar CMS), GA4, CRM platforms (e.g. Klaviyo), and marketing/trading tools.
- Commercially savvy with strong analytical, reporting, and problem-solving skills.
- Excellent communication and collaboration abilities, with experience influencing cross-functional teams.
- Highly organized, proactive, and adaptable, with a track record of managing multiple priorities.
Benefits
- Monthly "Self Love Days" - at company discretion
- Premium Medical/Dental/Vision coverage for employee plus dependents
- Monthly coaching sessions with our in-house Success Coach
- Employee discounts on all Huda Beauty products
- Quarterly product gifting
Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.