General Manager - Marketing (Growth Owner)
Seekho is on a mission to democratize career growth for Bharat — and growth is not a department here, it’s the engine. We’re looking for a strategic + hands-on General Manager – Marketing who doesn’t just run ads, but owns growth end-to-end. Someone who thinks in funnels, speaks in numbers, experiments relentlessly, and knows how to scale what works. If CAC, ROAS, cohorts, creatives, and conversion rates excite you more than fancy titles — you’ll feel at home here.
What You’ll Own
This is a high-ownership role. You won’t “support growth” — you’ll drive it.
Growth & Performance
- Own and scale performance marketing across Google, Meta, and emerging channels
- Drive user acquisition at scale while constantly improving CAC, ROAS, and LTV
- Build and iterate on full-funnel growth experiments — audiences, creatives, landing pages, pricing, offers
- Turn data into decisions. Fast.
Creative × Growth
- Partner closely with creative strategy to build ad assets that actually convert
- Develop a strong instinct for what works, why it works, and how to scale it
- Balance speed with learning — test fast, kill faster, double down ruthlessly
Cross-Functional Impact
- Work deeply with content, category, and product teams to align demand with supply
- Ensure users we acquire find immediate value — not just installs, but outcomes
- Be the bridge between growth metrics and real user behavior
Data, Tracking & Systems
- Strengthen attribution, tracking, and reporting (GA, Appsflyer, dashboards, cohorts)
- Build visibility into what’s working — and what’s silently bleeding money
- Set up growth systems that scale beyond individuals
Leadership
- Build, mentor, and lead a high-performing growth & marketing team
- Raise the bar on ownership, clarity, and execution
- Act like a founder for growth — because this role is one
Requirements
- 5+ years in performance marketing / growth at high-growth startups or consumer businesses
- Proven experience scaling large acquisition budgets with accountability
- Strong analytical muscle — Excel/Sheets is a must; SQL is a plus
- Deep hands-on expertise with Google Ads, Meta Ads, GA, Appsflyer & attribution tools
- First-principles thinker with extreme ownership and bias for action
- Comfortable getting into dashboards and rolling up sleeves to fix things yourself
Why This Role at Seekho Is Different
- You’re not inheriting a playbook — you’ll write it
- High impact, high visibility, real ownership
- Direct influence on company growth and direction
- A team that values speed, learning, and outcomes over jargon
If you’ve ever felt constrained by “marketing silos” and wanted a role where growth is the core mandate, this is it.
Benefits