Graphic Designer: Kigali

Are you passionate about turning ideas into compelling visuals that tell a story and inspire action?

ALX Rwanda is looking for a talented and fast-moving Graphic Designer to join our marketing team and support creative production.

This role will be responsible for designing high-quality marketing assets used across digital campaigns, social media, program launches, and events. The designer will work closely with the marketing team to translate campaign ideas into compelling visuals that attract and engage prospective learners.

Because our campaigns run across multiple programs and platforms, this role requires someone who can produce a high volume of creative assets quickly while maintaining strong design quality and brand consistency. Experience with video editing is strongly preferred, particularly for editing short-form video content.

This is an exciting opportunity to help shape the visual storytelling of a fast-growing education brand empowering young people across Africa. Experience working with youth-focused, education, technology, or digital brands is a strong advantage.

About ALX Africa

ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and re-skill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.

With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.

We achieve this by:

• Providing young professionals with access to the most in-demand tech skills that will power the future.
• Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.
• Building a lifelong, impactful community of tech professionals that support them at all stages of their career journey. 

Our impact thus far:

• 347k+ graduates since 2020
• 257k youth in work
• 31k youth starting own ventures
• 60k youth in jobs created by entrepreneurs

 Visit our website www.alxafrica.com to learn more about our digital revolution.

Role Summary

ALX Rwanda is seeking a highly creative, agile, and execution-oriented Graphic Designer to support the production of compelling visual assets.

This role is ideal for a designer who can translate campaign strategy into high-quality creative output that strengthens brand visibility, drives audience engagement, and supports learner acquisition. The successful candidate will play a key role in designing marketing assets used across digital campaigns, social media, programme launches, and events, while ensuring consistency with ALX’s brand identity across markets.

This role requires someone who thrives in a fast-paced environment, can manage high-volume creative production, and is able to deliver quickly without compromising quality. Basic video editing capability is strongly preferred, particularly for short-form digital content tailored to youth audiences and performance-driven channels.

This is an exciting opportunity for a designer who wants to shape the visual storytelling of a fast-growing education brand that is empowering the next generation of African talent.

Specific Responsibilities

Creative Asset Production and Design Execution

• Lead the design and production of high-quality visual assets across key marketing channels, including digital campaigns, social media, programme launches, and events.
• Create static ad creatives in multiple formats and dimensions to support a wide range of programme marketing needs and platform requirements.
• Develop multiple creative variations to support A/B testing, campaign optimization, and audience segmentation strategies.
• Translate campaign briefs and marketing concepts into compelling visual storytelling that drives attention, engagement, and action.
• Ensure all creative output is aligned with ALX Africa’s brand standards, visual identity, and messaging consistency.
• Support additional design needs across the business, including event collateral, promotional materials, learner-facing assets, and broader brand marketing initiatives.
• Deliver work at speed and scale while maintaining a strong eye for detail, design quality, and accuracy.

Brand Stewardship and Creative Consistency

• Uphold and strengthen the visual expression of the ALX brand across all marketing touchpoints.
• Ensure consistency in typography, layout, imagery, and overall design language across campaigns and channels.
• Collaborate closely with internal stakeholders to ensure creative output reflects campaign objectives, audience needs, and brand positioning.
• Contribute to the evolution of creative templates, design systems, and asset libraries that improve efficiency and consistency over time.

Video Editing and Motion Content Support

• Edit short-form video content to support learner acquisition, brand storytelling, and campaign performance across digital platforms.
• Produce light video edits for testimonials, promotional content, social media clips, and event highlights.
• Add simple motion graphics, text overlays, transitions, and basic animations where needed to enhance engagement.
• Prepare video assets in platform-appropriate formats for channels such as Instagram, Facebook, TikTok, YouTube, and other digital distribution platforms.
• Work with the marketing team to ensure video content is aligned with campaign messaging, audience behavior, and creative direction.

Cross-Functional Creative Collaboration

• Partner closely with the marketing team to bring campaign ideas to life through compelling and conversion-oriented visuals.
• Collaborate with internal teams across programmes to understand creative needs, timelines, and audience requirements.
• Contribute to fast-turnaround campaign cycles by responding quickly to business priorities and evolving marketing needs.
• Support a culture of creativity, responsiveness, and continuous improvement within the broader growth and brand function

Skill Requirements - Essential

• 3 to 5 years of professional experience in graphic design, ideally within marketing, digital media, brand, or agency environments.
• Strong portfolio demonstrating high-quality design work across digital campaigns, ad creatives, and brand marketing materials.
• Proven experience designing for paid digital campaigns and working across multiple asset sizes, formats, and audience use cases.
• Demonstrated ability to operate effectively in high-volume creative production environments with fast turnaround expectations.
• Strong visual storytelling capability, with the ability to turn strategic messaging into engaging, audience-relevant creative.
• High proficiency in industry-standard design tools, including Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
• Familiarity with Figma and Canva is advantageous.
• Experience editing short-form digital video content for marketing or social media use.
• Working knowledge of tools such as Adobe Premiere Pro, CapCut, or similar video editing platforms.
• Ability to add light motion design elements and prepare video content for different platforms and viewing behaviors.
• Candidates must be based in Kigali or willing to relocate to Kigali.
• This is an in-person role, and the successful candidate will be expected to work onsite as part of the Kigali team.
• Legal authorisation to work in Rwanda.

Person Specification/Attributes

• Courage: Willingness to speak up, challenge the status quo, and embrace new challenges.
• Humility: Openness to learning, seeking help when needed, and a focus on serving others.
• Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey.
• Initiative: Proactive problem-solving, a sense of ownership, and a willingness to go above and beyond.
• Resilience: The ability to bounce back from setbacks, persevere through challenges, and emerge stronger.

Portfolio Requirement

Applicants must submit a portfolio of previous work, including examples of:

• Digital ad creatives
• Campaign visuals
• Brand marketing work

Employment Type

This role is a full-time position.