Growth Marketing Manager
About the Role
As our Growth Marketing Manager, you will build and own our marketing engine from the ground up. This is a high-impact, hands-on role where you'll create the programs, systems, and strategies that drive measurable pipeline for our enterprise sales team.
What You'll Do
Build Our Marketing Motion
Own our digital growth infrastructure, set and hit targets for traffic, demos, and conversions in partnership with Growth
Build our SEO program, content strategy, and website optimization from scratch
Drive content production: blogs, playbooks, landing pages that convert prospects to pipeline
Scale webinars and events: own setup, execution, and follow-up that drives ongoing revenue
Create lifecycle marketing programs and email campaigns that move prospects through the funnel
Drive Pipeline & Revenue
Implement true ABM programs for target accounts, working closely with BDRs and AEs on long sales cycles
Run high-ROI paid campaigns with strict performance accountability
Establish marketing analytics that track the full funnel from traffic to revenue
Build co-marketing initiatives and partnerships that expand reach
Set the Foundation for Scale
Manage our CMS, forms, tracking infrastructure, and experimentation framework
Define dashboards and attribution models that inform strategy across the business
Establish standards, processes, and best practices that will scale with the team
What We're Looking For
Required Background:
5-8 years in B2B SaaS marketing with hands-on demand generation experience
Experience scaling through Series A to C/D at enterprise sales-led companies
Built pipeline without big brand backing, you know how to generate results from scratch
Deep experience across content, digital, paid, email, webinars, and events
Led small teams (1-4 people) while staying hands-on with execution
You Must Have:
Proven ability to drive pipeline in enterprise sales environments with long sales cycles and complex deals
Direct collaboration experience with BDRs and AEs, you understand how marketing drives sales outcomes
Technical proficiency with HubSpot, Salesforce, and marketing tools - you can build reports and optimize programs independently
Performance-driven mindset from a high-accountability marketing culture
Track record of building programs yourself, not just managing processes or people
You'll Thrive Here If:
You're equally comfortable setting strategy and executing in the trenches
You thrive working autonomously and figuring things out
You want direct impact on company trajectory, not just a defined role
You're opinionated about what works but ruthlessly data-driven
Recruitment process
Initial Discovery call (30 min) — Get to know each other and discuss your background and interest in Mochi
Skills deep-dive interview (2x30 min) — Walk through your digital marketing wins, technical capabilities, and approach to growth with our GTM team
Case study presentation (45 min) — Present a take-home challenge to our Chief Growth Officer, demonstrating your strategic thinking and execution style
Final conversation with founder & offer — Alignment on role, vision, and next steps