Head of Performance Marketing
About Roam
Roam is on a mission to unlock a better way to buy a home. We help everyday buyers access assumable mortgages—ultra-low-rate home loans that can be transferred from one owner to the next. Founded in 2023 and backed by top-tier investors, Roam is transforming how real estate transacts by pairing smart financing with intelligent search. We’re building a world where homeownership is more affordable, accessible, and flexible for millions of Americans.
The Role
You will own Roam’s direct-to-consumer performance marketing engine end-to-end: strategy, execution, experimentation, and optimization. This is a hands-on role with real budget ownership, tight feedback loops, and direct influence on company growth.
You’ll work closely with product, engineering, data, and leadership to turn insight into action—and spend into sustainable revenue.
What You’ll Do
Own direct-to-consumer SEM across Google
Own direct-to-consumer Paid Social across Meta and other relevant platforms
Manage and optimize budgets with clear CAC, LTV, and payback targets
Design and run structured experimentation (creative, bidding, targeting, landing pages)
Aggressively scale what works; decisively kill what doesn’t
Build and refine attribution models in partnership with data and product
Collaborate with creative to translate insights into high-performing ads
Develop forecasting models and performance reporting for leadership
Stay ahead of platform changes, algorithm shifts, and new acquisition opportunities
What We’re Looking For
5–8+ years of experience in direct-to-consumer performance marketing, growth, or paid acquisition
Deep, hands-on expertise in Google Ads and Meta Ads (non-negotiable)
Proven track record scaling spend while maintaining or improving efficiency
Strong analytical mindset; fluent in metrics, funnels, and experimentation design
Comfortable operating in ambiguity and early-stage environments
High ownership, high judgment, low ego
Bonus: experience in real estate
What Success Looks Like
SEM and Paid Social are predictable, scalable, and insight-generating
CAC is understood, controlled, and improving over time
Creative testing is systematic, fast, and data-backed
Leadership trusts your numbers—and your instincts
Why Roam
Real ownership over growth and budget
Direct access to founders and leadership
Ability to build the performance engine from the ground up
Competitive compensation, equity, and benefits
Opportunity to help millions of current and aspiring homeowners