Head of Performance Marketing

Head of Performance Marketing

Location: London – 5 days per week in office
Hours: 9–9–6 model
Salary: £80,000–£100,000 + equity

Overview

Searchable.com is building the category-defining platform for AI Search visibility.
As search shifts from links to answers, Searchable helps brands understand where they appear inside AI-generated responses, why they are being cited, and what actions drive increased visibility across platforms like ChatGPT, Google AI Overviews and Perplexity.

Backed by funding and entering a serious scale phase, the ambition is clear: become the market leader in AI Search intelligence.

The Role

This is a senior, commercially accountable paid marketing leadership role.

You will own paid acquisition and revenue efficiency end-to-end. The focus is simple: scale pipeline and revenue through disciplined, data-led performance marketing with AI embedded into how you operate.

This is not brand marketing.
This is not organic growth.
This is pure performance.

You are responsible for CAC efficiency, LTV growth, ROAS optimisation and scalable experimentation across acquisition, conversion and retention.

As Head of Performance Marketing, you will own the company’s paid growth and conversion engine from first click to lifetime revenue.

You will control budget allocation, optimise channel mix and ensure paid activity translates into profitable, scalable revenue.

You are expected to think commercially first:

• What does it cost to acquire a customer?
• What happens after they click?
• Where is conversion friction?
• How do we increase LTV?
• How can AI increase velocity and efficiency?

Everything ladders up to contribution margin and revenue.

Core Responsibilities

Paid Acquisition Strategy

• Own PPC, Paid Social, Retargeting and Programmatic
• Manage and scale budgets across Google, Meta, LinkedIn and emerging platforms
• Structure accounts for machine learning performance
• Fully leverage Performance Max, Smart Bidding, Advantage+ and automated bidding frameworks
• Continuously optimise channel mix based on blended CAC, ROAS and contribution margin
• Identify and launch experimental acquisition opportunities

CRO, UX & Conversion Performance

Paid traffic without conversion efficiency is wasted capital. You will own this layer.

• Lead performance-led CRO across all paid landing journeys
• Improve conversion rates from click to activation to revenue
• Partner closely with product and design to reduce UX friction
• Analyse behavioural data to identify drop-off points and revenue leakage
• Design and prioritise A/B testing frameworks based on commercial upside
• Optimise messaging, positioning, offer architecture and landing page UX

You are accountable not just for traffic, but for what that traffic becomes.

CRM & Lifecycle Revenue

Acquisition must align with retention and expansion.

• Integrate paid acquisition data with CRM insights
• Optimise onboarding and paid-to-retention flows
• Align targeting with downstream LTV signals
• Develop retargeting, upsell and cross-sell strategies
• Improve lifecycle automation and re-engagement performance
• Work closely with CRM to improve revenue per acquired customer

Paid and CRM operate as a single revenue system.

AI-First Performance Infrastructure

AI must be embedded into execution and decision-making.

• Leverage platform-native AI across Google and Meta bidding systems
• Use generative AI tools for research, creative testing and experimentation frameworks
• Develop structured prompting systems to improve testing velocity
• Use AI to accelerate landing page hypothesis generation
• Improve data analysis and insight generation through AI-assisted workflows

AI is used to drive measurable commercial improvement, not to automate lazily.

Commercial Ownership & Reporting

• Own CAC, CPA, LTV, ROAS, payback period and contribution margin
• Build reporting that ties spend directly to revenue and profit
• Improve capital efficiency
• Ensure tracking integrity including GA4, server-side tracking and CRM integration
• Use predictive and behavioural data to inform allocation decisions

Experimentation & Scaling

• Run structured experimentation sprints across paid and landing journeys
• Test audiences, creative angles, pricing and positioning
• Scale aggressively when thresholds are proven
• Kill underperformance quickly
• Build systems that allow profitable scale without fragility

What They’re Looking For

Must-Have

• 6+ years in Performance Marketing or Paid Acquisition leadership
• Proven experience managing significant budgets with ROI accountability
• Deep expertise across PPC, Paid Social, Retargeting and Programmatic
• Strong commercial fluency in CAC, LTV, ROAS and payback modelling
• Demonstrable experience leading CRO and improving UX-led conversion
• Experience aligning paid acquisition with CRM and retention
• Evidence of embedding AI into workflow and optimisation
• Highly analytical, revenue-focused mindset
• Comfortable in an in-office, high-intensity environment

Strong Advantage

• Subscription or recurring revenue experience
• Experience scaling in a high-growth or scale-up environment
• Exposure to advanced attribution or data environments

Ways of Thinking

This person:

• Thinks in full-funnel revenue systems
• Understands UX is a financial lever
• Designs acquisition with retention and expansion in mind
• Uses AI as leverage to improve decision quality and speed
• Optimises for contribution margin, not vanity metrics
• Moves from hypothesis to measurable commercial outcome quickly