Instructor, Profound University
$150k - $210k USD
Profound is on a mission to help companies understand and control their AI presence. We have created a new practice area called Marketing Engineering, and we are hiring an Instructor to build and teach it.
There are no textbooks for Marketing Engineering. No established curricula. No credentialing bodies. The knowledge lives in the heads of a handful of practitioners, and the market is moving faster than anyone can teach it informally. You will build Profound University’s course catalog from the ground up, creating the curriculum that defines an entirely new discipline.
You will design and deliver rigorous courses that teach marketers how to decompose workflows into automated systems, design data architectures, write prompts and conditional logic, and operate feedback loops that improve performance over time. This is not a behind-the-scenes curriculum role. You are the architect and the face of the discipline.
What you’ll do
Design and build 8 to 12 complete courses in year one, owning learning objectives, scripts, on-camera delivery, interactive modules, assessments, and supporting materials
Teach on camera with clarity and authority, serving as a primary voice of Profound University
Architect the full course catalog and learning paths, including introductory, practitioner, and advanced certification programs
Write certification rubrics with deliberate rigor and difficulty scaling
Build curriculum focused on the discipline of Marketing Engineering, not just product walkthroughs
Iterate rapidly based on learner feedback, treating curriculum like a product that ships, measures, and improves
Produce high-volume content without sacrificing rigor
Collaborate with Data, Research, Marketing, and Product teams to translate evolving frameworks into structured curriculum
Design assessments that test applied competency, including recorded walkthroughs, live builds, and diagnostic exercises
Continuously version and update courses as the discipline evolves
Who you are
Experience building and teaching courses at a bootcamp, cohort-based platform, or professional education program where you owned both curriculum and delivery
Strong on camera and confident teaching complex technical material
Experienced building curriculum in fields without established textbooks or structure
Exceptional writer capable of translating dense concepts into clear instruction
Systems thinker who designs progression paths rather than isolated lessons
Comfortable operating at high volume and shipping multiple courses per year
Curious about AI, search, and how information discovery is changing
Deeply care whether learners can apply what they learn in practice
Location
This is an on-site role based in our Union Square, NYC office, designed for builders who thrive on speed, iteration, and meaningful impact.
For this role, the expected base salary range is $150,000 to $210,000. Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.