Marketing Specialist - NBA
The Role
We are looking for a proactive marketing professional to join our team. This is a fast-paced role for a driven individual to develop marketing content and initiatives supporting package sales for our NBA & WNBA partnerships. Your contribution to the organization will be to leverage your marketing background and experience to effectively support the team from our Charlotte, NC headquarters.
Responsibilities
- Assist with the development of the marketing strategy for the NBA Experiences & WNBA Experiences brands.
- Work with the team to execute each marketing vertical to support the overall strategy including: Email Marketing, Website Content & SEO strategy, Social Media, Affiliate Relationships, Sales Collateral, etc.
- Coordinate content and marketing needs for successful website and go-to-market launch plans.
- Full capabilities in all marketing technologies (Google Analytics, Salesforce, marketing automation software and others) and pulling/analyzing all necessary information to provide actionable tasks for the company.
- Support external relationships and respective marketing deliverables. These include but are not limited to, teams, sponsors, arenas/venues and global sales agent network.
- Collaborate with Creative team on development of digital content.
- Help grow brand awareness and market positioning.
- Manage regular reporting and reviews with the leadership and marketing functional teams.
- Identify new marketing opportunities that support department goals & strategy.
- Action necessary decisions based on analysis of data and stats provided by team, including historical site performance, VTLs, customer acquisition cost, LTCs, lifetime value of customer, etc.
Requirements:
Education and Experience
- Degree in Marketing, Business, Communications, or affiliated specialized area
- Minimum 3 years’ experience with an understanding of digital marketing and content marketing
- Solid knowledge of online platforms, marketing automation platforms, digital marketing tools, content management systems, and Google Analytics
- Knowledge and experience working in or around the NBA, its events, and fan culture is preferred
Skills/Abilities
- Knowledge and experience in content marketing with an SEO/SEM focus
- Experience developing email & social media campaigns
- Ability to prioritize and make decisions proactively in a rapidly changing environment
- Excellent written and verbal communication
- Superb attention to detail and ability to multitask
- A strong desire to learn and further develop your skills
- Analytical skills to assess performance and make improvements
- Friendly personality and the ability to quickly build rapport with colleagues, partners and suppliers
- Ability to establish trust, be confident and credible, and build collaborative partnerships across time zones, geographies and cultures