Lifecycle Marketing Executive
As the Lifecycle Marketing Executive, you will drive the execution and analysis of audience-focused campaigns across Sport, Entertainment, and News, connecting premium content with millions of Australians. Working within the Consumer Marketing team, you will leverage advanced MarTech to deliver audience growth & retention and shape the future of streaming and broadcast across our iconic media brands.
Day to day you will:
- Execute multi-channel lifecycle campaigns across onboarding, engagement, retention, and win-back.
- Use MarTech tools to build sophisticated audience segments and automated journeys.
- Collaborate with content teams to ideate and brief high-impact digital creative.
- Apply A/B testing to measure and enhance performance across all channels.
- Analyse engagement data to share actionable results and program performance insights.
- Troubleshoot platform issues and manage relationships with external partners.
- Work cross-functionally with Product and Programming teams to deliver integrated campaigns.
Qualifications
What you'll bring:
- Prior experience in a marketing or agency role focusing on digital campaign execution.
- Proficiency with CRM platforms such as MoEngage, Braze, SFMC, or similar tools.
- Proven ability to manage multiple campaigns within a fast-paced environment.
- Strong communication skills and the ability to manage diverse stakeholders.
- A proactive, solution-oriented mindset with a passion for data-driven optimisation.
- Tertiary qualifications in Marketing, Business, Communications, or a related field.
- Technical familiarity with Dynamic scripting, SQL and/or HTML/CSS is highly regarded but not essential.
Additional Information
How we work
At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team.
Our employee benefits include:
- 18 weeks paid parental leave with no distinction between primary and secondary carers.
- Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.
- Digital newspaper subscription to our mastheads.
- Annual gift voucher for Stan subscription.
More info at Nine Careers.
Our Commitment to Diversity and Inclusion:
We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.
We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.
Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.