Marketing and Ops Specialist - Job Code: 53896298276

At Coconut 🥥, we connect founders and businesses with top-tier remote talent while prioritizing meaningful, reliable partnerships. We believe success happens when everyone wins. Clients achieve their goals, and our virtual professionals find purpose and growth in their work. We're currently looking for top talent to fill the role below:

Role: Marketing and Ops Specialist

Monthly Rate: $1000

Availability: Part-time - 20 hours/week

Time Zone: MST business hours

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To streamline your application, please carefully review and complete ALL THREE items below before proceeding to the application form.

What to Prepare:

1️⃣ English Proficiency Rating – You will need to enter your CEFR English proficiency level in the application form. If you’re unsure of your rating, you can take a quick assessment here: EF SET Quick Check.

2️⃣ Coconut VA Profile (Resume) – Before submitting your application, please create your Coconut VA profile using this template: Coconut VA Profile Template. ⚠️⚠️⚠️ YOUR RESUME MUST FOLLOW THIS FORMAT AND SHOULD BE IN ENGLISH. This is a test of how keen you are with details and how well you follow instructions. ⚠️⚠️⚠️

3️⃣ 1-Minute Introduction Video – Record a short introduction video (preferably using Loom) and provide the link in your application. Before you do, check out these video tips and sample videos. Important: By submitting your video, you grant Coconut permission to share it on our platforms to help increase your chances of being matched with a client. Videos with broken or dummy links will result in disqualification.

Requirements

Experience Needed/Responsibilities:

Marketing & Content (Primary Focus): Manage and optimize HubSpot for both CRM and email marketing (database organization, tagging, lists, campaigns).

-Set up, schedule, and manage a consistent LinkedIn content calendar.

-Set up, schedule, and manage Instagram content for the agency; optimize posts for reach and growth.

-Create and execute a monthly newsletter strategy (primarily via HubSpot): topics, structure, copy support, deployment.

-Troubleshoot and own HubSpot newsletter limitations (plan limits, segmenting sends, understanding current subscription or plan).

-Mine the client's extensive photo and video content and turn into regular LinkedIn posts, Instagram posts and stories, and throwback style posts to resurface strong older content.

-Repurpose testimonials and case studies from the website into marketing assets (drip campaigns, social proof posts, etc.).

-Help build visible proof of Meritage’s work online so people clearly understand what the company does.

-LinkedIn & Audience Growth: Develop a strategy to farm and re activate Doug’s existing LinkedIn network (DM campaigns, reconnection messages, etc.).

-Explore ways to convert LinkedIn contacts into newsletter subscribers and vice versa.

-Research and apply best practices for LinkedIn reach (hashtags, posting cadence, content angles, tagging, etc.).

-Study examples such as Melissa Henault’s LinkedIn focused strategy and adapt concepts for Doug’s business.

-Social Media Growth & Optimization: Improve growth and engagement on Instagram (company account and potentially Doug’s personal account)

-Use basic SEO, social, and hashtag tactics to increase visibility of LinkedIn and Instagram content.

-Suggest content ideas and micro campaigns tied to events Doug is participating in (Santa Barbara panel, major festivals, celebrity events, etc.).

-HubSpot & CRM Organization: Clean up and structure the HubSpot database with a focus on brands and brand marketers who run live events or experiential campaigns, as well as talent, production partners, and vendors.

-Set up a simple and usable tagging and bucketing system (brand, talent, production, vendor, etc.).

-Make it easy for Doug to quickly add contacts from his phone or business cards and look people up on the fly.

--Support strategies to generate more RFPs and new brand relationships instead of relying solely on existing clients.

-Help respond to RFPs through organization, formatting, pulling assets and testimonials, and light copy assistance.

-Brainstorm and propose outreach ideas and campaigns that could realistically generate new deals.

-AI & Automation (Nice to Have): Identify ways to use AI and automation to save time beyond simple copy improvements.

-Research and test tools (such as Replit or similar platforms) to automate repetitive tasks like screening, list building, or simple workflows.

-Proactively bring new tools and ideas to Doug and pilot them with clear use cases.

-General Admin & Operations (Secondary or Fill In Work): Support admin tasks that make Doug and the producers (Lauren in LA and Kaylin in Denver) more efficient.

-Conduct research such as identifying music festivals by state, vendors, or relevant opportunities for clients.

-Build and maintain light processes, lists, and dashboards using Excel or similar tools.

-Provide occasional coordination or support for producers on event related tasks.

Good to have:

-Background in entertainment, live events, experiential marketing, brands, apparel, or similar consumer focused industries.

-Business development or sales experience with comfort thinking about pipeline and deal generation.

-Experience using AI tools or automation platforms to streamline workflows.

Non-negotiable Requirements:

-Strong HubSpot experience with the ability to set it up correctly and teach Doug how to use it.

-Prior marketing experience rather than pure admin, ideally in agencies, brands, events, entertainment, or similar spaces.

-SEO and social media knowledge for LinkedIn and Instagram including optimization, growth strategies, and hashtags.

-A marketing strategy mindset with comfort handling admin as needed (marketing with admin rather than admin with a little marketing).

-Resourceful, proactive, idea generating personality who is comfortable taking initiative.

-Comfortable managing up and confidently guiding Doug on marketing priorities and decisions.

Industry/Tools Experience:

-HubSpot (CRM and marketing email) critical.

-LinkedIn.

-Instagram.

-Basic AI tools such as ChatGPT and openness to tools like Replit or automation platforms.

-Excel or Google Sheets and similar list or dashboard tools.

Benefits

We’re all about uplifting lives in Coconut and we make sure we provide benefits that support work-life balance, well-being, and growth. Here’s what you can look forward to as part of the Coconut Community! ✨

✅ Competitive Salary – We recognize your skills and experience with a great compensation package.
✅ 13th Month Pay – Enjoy an extra month’s salary—because who doesn’t love a little bonus?

✅ Paid Time Off – Recharge with 12 days of PTO to use however you like—vacation, self-care, or just a break from it all!
✅ US Holidays Off – Enjoy 12 paid US holidays throughout the year.
✅ Maternity & Paternity Leave – We support growing families with dedicated leave for new parents.

✅ Comprehensive Healthcare – We’ve got you and your family covered with quality healthcare benefits.
✅ Life Insurance* – Our full-time HMO plan includes life insurance for extra peace of mind.
✅ Mental Health Support – Prioritize your well-being with access to mental health consultations and wellness resources.

✅ Milestone Gifts & Birthday Treats – We celebrate your achievements and make your special day even better!
✅ Exciting Team Experiences – Think island getaways, virtual town halls, and regional meetups—because work should be fun, too!

✅ Stay Connected – Be part of a supportive network where you can learn, grow, and connect with amazing people.

Some benefits may vary. Full details will be provided during the onboarding process.