Marketing Coordinator
About PayJoy
PayJoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
The Marketing Coordinator is responsible for developing and implementing trade‑marketing strategies through both traditional and digital channels and commercial activations that maximize brand visibility, customer engagement and campaign performance, focusing on operational excellence, analyzing data and collaborating with cross‑functional teams to enhance brand awareness and drive growth.
Key responsibilities
- Oversee the design, development, and execution of trade marketing strategies across multiple channels, with a focus on delivering operational excellence. Manage all aspects of promotional activities from concept to execution, ensuring alignment with company objectives.
- Monitor and analyze trade marketing metrics, preparing regular reports on campaign effectiveness and providing insights to optimize future initiatives.
- Plan, coordinate, and execute in-store activations and promotional events, ensuring alignment with marketing strategies and brand guidelines to drive customer engagement and sales.
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Collaborate with external partners and internal teams to manage logistics, budgets, and performance reporting, ensuring smooth execution and alignment with business objectives.
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Analyze trade marketing data (from CRM, Zoho, Jotforms, etc.) and customer insights to recommend actionable strategies and optimize performance. Conduct competitor research and benchmarking to inform trade marketing strategies.
Lead and manage pilot initiatives for new channels such as trade and brand marketing. Analyze pilot results and implement learnings to scale successful projects across Panama. -
Manage and optimize customer retention programs, including executing A/B testing for seasonal campaigns. Conduct follow-up research to drive improvements in campaign conversion.
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Work closely with sales, marketing, and operations teams to identify process improvement opportunities and align strategies across departments. Collaborate with directors, managers, and key account managers to ensure the successful delivery of marketing initiatives.
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Utilize various marketing automation tools and social media task scheduling platforms to streamline operations and enhance the impact of promotional campaigns.
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Support monitoring and responding to customer inquiries on Google Profile, Instagram, and Facebook within the Panama markets, ensuring a positive brand experience.
Qualifications
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Bachelor’s degree in Communications, Audiovisual Arts, Marketing, Design, or a related field.
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+2 years of experience in marketing, with a strong background in trade marketing. Proven success in managing complex marketing operations and campaigns in fintech, consumer goods, retail, telecommunications, or startup environments.
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Deep understanding of trade marketing strategies, with hands-on experience in managing data collection, analyzing insights, and executing promotional campaigns that enhance customer engagement and brand visibility.
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Strong proficiency in data analysis, with a deep understanding of marketing performance metrics. Experience working with BI teams to derive actionable insights from data and improve campaign results.
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Familiarity with marketing automation tools, CRM platforms, social media management tools, and campaign optimization technologies. Experience with A/B testing, chatbots, and customer journey analytics is highly valued.
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Experience in managing relationships with directors, managers, and key account managers to align marketing strategies and ensure smooth execution of initiatives.
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A creative mindset and innovative approach to proposing new solutions and optimizing marketing processes.
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Excellent communication skills and the ability to work effectively as part of a cross-functional team to meet business objectives and drive results.
Benefits
100% Company-funded Health and Dental Insurance for employees and immediate family members
Life insurance
Vacations 30 days
Phone finance, Headphone, home office equipment and wellness perks.
$2,000 USD annual Co-working Travel perk
$2,000 USD annual Professional Development perk
Catered lunches
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening