Marketing Operations Specialist
Company Description
Givebutter is the most-loved nonprofit fundraising and CRM platform, empowering millions of changemakers to raise more, pay less, and give better. Nonprofits use Givebutter to replace multiple tools so they can launch fundraisers and events, use donation forms and donor management (CRM), send emails and text blasts—all in one place. Use of the Givebutter platform is completely free with a 100% transparent tip-or-fee model.
Givebutter has been certified as a Great Place to Work® every year since 2021, and is the #1 rated nonprofit software company on G2 across multiple categories.
Our mission is to empower the changemaker in all of us. We believe giving should be fun, so you’ll want to do it again, and we also believe that work should be fun, so that you’ll have the greatest impact. We are excited to hear from talented people who want to work with other talented people in making the world a butter place—and have fun along the way.
Role Description
Givebutter is seeking a Marketing Operations Specialist to support the effectiveness and scalability of our go-to-market efforts as the business continues to grow. We’re looking for a detail-oriented, process-minded professional who is excited to improve go-to-market workflows, lead generation and enrichment, and help ensure our systems run smoothly to support pipeline and revenue goals.
In this role, you’ll support the day-to-day operations of our marketing systems and processes, helping document and optimize workflows such as lead generation and enrichment in Clay, routing, and lifecycle management across inbound and outbound sales motions. You’ll play a key role in maintaining clean, reliable data in HubSpot, supporting lead scoring and qualification processes, monitoring system performance, and identifying friction points that impact marketing and sales alignment. You’ll work cross-functionally with peers in Marketing, Sales, and RevOps to ensure leads are captured, enriched, and routed accurately, and that processes are followed consistently. This role will also contribute to reporting and analytics by helping maintain dashboards, running regular data quality checks, and surfacing basic trends and KPI movements related to lead flow, conversion, and pipeline creation.
The ideal candidate has hands-on experience working in HubSpot or similar marketing automation and CRM tools, a strong attention to detail, and a desire to learn best practices in marketing operations and revenue operations. You should be comfortable pushing the status quo where needed to drive continuous improvement across inbound and outbound motions, documenting processes, troubleshooting recurring issues related to lead flow or system behavior.
Key responsibilities include powering go-to-market execution by supporting lead generation and enrichment, maintaining reliable CRM data, enabling smooth inbound and outbound sales motions, and surfacing insights that drive continuous improvement.
We want to hear from people who…
Have experience working in marketing and marketing support roles - you have experience working on a marketing team and have transitioned to operations or supported operational success, or you have been in a marketing support role for some time.
Understand lead enrichment and go-to-market strategy - you’ve built or helped to build a scalable lead generation logic and supplemented a sales motion with insightful data.
Take a data-driven approach to decision-making - you rely on facts and analysis to guide strategies and optimize processes.
See an issue and solve it - you are someone who takes initiative and proactively solves problems.
Responsibilities
Own and maintain the architecture and documentation of GTM processes, including lead enrichment, routing, lifecycle stage management, ensuring they are clearly documented and followed consistently.
Support the GTM systems ecosystem (Lead Generation/Enrichment Software, CRM, sales engagement tools) by monitoring data quality, flagging system issues, and assisting with basic configuration and adoption efforts.
Collaborate with Marketing, Sales, Sales Operations and Revenue Operations peers to ensure systems and processes align with shared revenue and operational goals.
Own reporting and analytics related to GTM processes and systems by maintaining dashboards, running QA checks, and sharing accurate, actionable insights with stakeholders.
Contribute to continuous improvement initiatives by identifying efficiency gaps, recurring issues, and opportunities to improve user experience and data reliability.
Support tool evaluations and enhancements by gathering requirements, documenting feedback, and assisting with testing and rollout activities.
Requirements
2+ years of experience marketing, marketing operations, data analysis, or a similar role within a high-growth SaaS environment.
2+ year(s) experience with Lead Generation Software, preferably Clay
2+ year(s) experience with Hubspot Marketing Hub
Expertise in building, optimizing, and documenting go to market automations and tools.
Highly proficient in G-Suite or Microsoft Suite.
High level of detail orientation and experience managing/prioritizing competing demands
Experience in the nonprofit space is a bonus, but not required
More about Givebutter
Remote Work: Work remotely from one of our 10 hubs (Austin, Denver, Indianapolis, Los Angeles, San Francisco, New York, Salt Lake City, Minneapolis, Seattle, and Nashville).
Health Insurance: We offer Medical, Dental, and Vision insurance covered 100% for employees as well as HSA and FSA accounts.
Dependent Care Coverage: We offer coverage for dependents, with 50% of Medical, Dental, and Vision premiums covered for all eligible dependents.
Mental Health: Givebutter health insurance plans come with access to a TalkSpace membership.
401k: We offer a 3% 401k match for all eligible employee's.
Vacation and Holidays: Givebutter offers a Flexible PTO policy with uncapped vacation days and company-recognized holidays.
Wellness Week: Givebutter closes for one week each summer to prioritize rest and recharge for the entire team.
Parental Leave: We offer 12 weeks of paid leave for all parents and comprehensive leave planning management through Aidora.
Home Office Stipend: Upgrade your home office with company-sponsored expenses, including high-quality laptops, monitors, and modern technology.
Charitable Giving: Employees are encouraged to donate up to $50/month to any verified nonprofit they wish to support on Givebutter.
Professional Development: We offer learning and development reimbursement opportunities.
Love What You Do: We are a mission-driven company serving the charitable sector. Feel good about the work you're doing and the company you work for.
Interview Process
Below is a high-level outline of our standard interview process
Recruiter Screen: A 30-minute conversation to learn more about your background, walk through the role, and ensure mutual alignment on expectations, values, and logistics.
Hiring Manager Interview: A deeper dive into your relevant experience, skillset, and working style. This is your first opportunity to connect directly with the person who may be your future manager.
Assessment (technical or non-technical): This stage will vary based on the role. It could involve a live coding session, case study, or take-home project. Some roles may include two parts to this stage to evaluate both practical skills and problem-solving approaches
Values Interview: A conversation with team members focused on how you align with our core values and leadership principles.
References: We connect with a few folks you’ve worked closely with to get a better picture of your working style and impact.
Offer: If all goes well, we’ll move to the offer stage!
Please note, we will have an AI note-taking tool join most of our interviews.
Hi potential new butterslice! A recent study from LinkedIn showed that most women apply to jobs only when they meet 100% of the requirements, whereas men will hit the apply button if they hit 60%. Givebutter is committed to building a diverse and inclusive team. So to the women and nonbinary folks out there feeling unsure if you're a perfect fit, we strongly encourage you to apply!