Marketing Operations & Systems Lead
$165k - $175k USD
About Turn/River
Turn/River Capital is a private equity firm that applies a proprietary growth engineering strategy to investing, partnering with software businesses to accelerate growth and build enduring value. The firm’s team of equal parts investors and operators provides hands-on operational support and the flexible capital to systematically scale marketing, sales and customer success at its portfolio companies. Founded in 2012 and based in San Francisco, Turn/River has $5.6bn in committed capital and invests globally with a focus on North America and Europe.
About the Role
We’re looking for a Manager, Marketing Systems to lead marketing technology, data integration, and performance analytics across Turn/River’s portfolio.
You’ll be the connective tissue between marketing strategy and technology execution, ensuring that systems, campaigns, and analytics deliver clear, actionable insight tied directly to revenue.
The ideal candidate brings a strong point of view on best-practice MarTech architecture and how tools fit together to drive growth. You’ll partner closely with RevOps to design and maintain a Salesforce and HubSpot ecosystem that scales efficiently and captures the full marketing-to-revenue lifecycle.
This is a hands-on and strategic role for someone fluent in the MarTech ecosystem, attribution frameworks, and campaign optimization. You are someone who enjoys bringing structure, automation, and data clarity to complex GTM environments.
Key Responsibilities
Prioritization & Delivery: Own the roadmap for marketing systems: scoping initiatives, setting priorities, and driving pace across campaigns, integrations, and reporting improvements.
Marketing Technology Ownership: Manage and optimize the marketing tech stack (HubSpot, Salesforce, GA4, digital advertising platforms, PRM, ABM, and experimentation tools) across portfolio companies.
Attribution & Funnel Analytics: Design and maintain reporting frameworks that connect marketing activity to pipeline and revenue; define taxonomy, campaign tagging, and channel attribution logic.
Systems Integration: Partner with Data Engineering and RevOps to ensure seamless, bi-directional data flow between marketing automation, CRM, and analytics environments.
Process Design & Enablement: Establish best practices for campaign setup, tracking, and measurement. Provide enablement and training to portfolio marketing teams.
Performance Insights: Partner with Analytics Leads to build dashboards and surface insights that help marketers identify high-yield channels, campaigns, and content.
AI & Automation: Pilot LLM-powered or AI-assisted workflows to improve campaign creation, audience targeting, and content optimization.
Stakeholder Partnership: Serve as the day-to-day bridge between Marketing and Data teams, translating business goals into system design and actionable insights.
Scalability & Standardization: Develop repeatable frameworks, templates, and documentation to help new portfolio companies onboard quickly and operate efficiently.
This role is highly collaborative within Turn/River and across our portfolio companies. You’ll work closely with Marketing, RevOps, and Data leaders to design a scalable MarTech stack, align Salesforce and HubSpot implementations, and build an AI-enabled marketing analytics foundation that drives speed, clarity, and impact.
Qualifications
5+ years of experience in marketing operations, marketing systems, or marketing analytics, including 2+ years owning MarTech stack design and integration across multiple business units.
Deep expertise across GTM platforms including marketing automation, web analytics, digital advertising, sales engagement, PRM, experimentation, chat, and ABM tools, with a clear point of view on best-practice MarTech architecture.
Familiarity with multi-touch attribution, funnel reporting, and marketing performance measurement.
Working familiarity with SQL and strong collaboration skills with Data and Engineering teams on integrations, data flow, and automation.
Strong understanding of marketing data flow and lead lifecycle from impression to revenue.
Bachelor’s degree in Marketing, Business Analytics, or a related field.
Exceptional communicator able to distill complex technical concepts for non-technical stakeholders and collaborate effectively with Marketing, RevOps, and leadership.
Curious, structured, and proactive thinker; someone who thrives on bringing order to complexity and enabling data-driven marketing at scale.
Location
San Francisco, hybrid work model
Compensation
The annual base salary range for this role is $165,000 - $175,000, taking into account numerous variable factors that are considered in making compensation decisions including but not limited to skill sets, experience, training, licensure, certifications, and organizational requirements.
Benefits and Perks
The below benefits are offered to full-time employees based out of our San Francisco office:
An opportunity to make an impact across multiple high-growth tech firms
Competitive salary and discretionary bonus
Medical, dental, and vision insurance covered 100% for employee & dependents
Flexible vacation policy
401K matching
Paid parental leave
Commuter benefits
Health and Wellness benefits
Household Services benefits
Home Office benefits
Annual Home Office Equipment Reimbursement
Donation matching
Work from home Monday & Friday
Energetic work environment with snacks and weekly team lunches 3x per week, centrally located near multiple public transit lines
A company that enjoys having fun: holiday parties, annual company offsite and retreat, annual summer "work from anywhere" month
Turn/River provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, citizenship, physical or mental disability, medical condition (including cancer and genetic characteristics), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, natural hair styles, age (40 years and over), sexual orientation, veteran and/or military status, protected medical leaves (requesting or approved for leave under any applicable state, or federal leave act), domestic violence victim status, political affiliation, and any other characteristic or status protected by state or federal law.