Director, Channel Marketing
$270k - $280k USD
About Turn/River
Turn/River Capital is a private equity firm that applies a proprietary growth engineering strategy to investing, partnering with software businesses to accelerate growth and build enduring value. The firm’s team of equal parts investors and operators provides hands-on operational support and the flexible capital to systematically scale marketing, sales and customer success at its portfolio companies. Founded in 2012 and based in San Francisco, Turn/River has $5.6bn in committed capital and invests globally with a focus on North America and Europe.
About the Role
We are seeking a Director of Channel Marketing to help drive measurable pipeline growth through world-class channel marketing. In this role, you will partner with leaders across multiple portfolio companies, guiding their channel marketing strategy and execution to maximize partner-led demand generation.
You will:
Work with 3–4 portfolio companies at a time, diving deep into their unique channel dynamics.
Help teams design structured, scalable programs that generate channel leads, increase partner pipeline, and accelerate revenue growth.
Translate strategy into practical execution, ensuring campaigns and initiatives deliver measurable results.
Serve as both a strategic advisor and hands-on operator, embedding yourself with company leaders to build repeatable success models.
Ideal candidates are structured thinkers, lifelong learners, self-starters, and results-oriented team players who have a keen understanding of marketing funnels & their impact on revenues. The role is ideal for someone with a demand generation mindset who thrives on structuring ambiguous problems, building systems, and ensuring execution excellence across varied environments.
Key Responsibilities
Partner with Turn/River portfolio companies to:
Develop and scale channel marketing programs that systematically grow pipeline, improve conversion, and increase partner-driven revenue.
Design repeatable campaign frameworks that can be tailored across different companies and partner ecosystems.
Drive top-of-funnel demand generation using the full range of channel levers—events, campaigns, incentives, and co-marketing with partners.
Identify target partner segments and craft compelling messaging, positioning, and enablement content.
Provide channel marketing support for product launches, partner onboarding, and key go-to-market initiatives.
Establish and track channel-specific KPIs to measure program effectiveness, and report impact clearly to executive and investment teams.
Partner closely with sales, product, and leadership to ensure tight alignment on channel go-to-market strategies.
Coach and mentor channel marketing leaders at portfolio companies, helping them build and scale high-performing teams.
Foster a culture of experimentation and continuous improvement, documenting learnings and sharing them across the portfolio.
Qualifications
7–10 years of experience in B2B software marketing, with at least 5 years focused on demand generation and channel marketing.
Proven success driving partner pipeline and revenue impact through structured channel initiatives.
At least 2 years of direct people management experience.
Strong structured thinking and problem-solving skills—able to create mental models and frameworks that scale across diverse contexts.
Excellent communication and influencing skills, able to work with executives, sales leaders, and partner marketers.
Comfortable with data-driven decision-making: able to self-serve key analyses while also working with analytics teams.
Deep understanding of B2B SaaS sales cycles, channel dynamics, and technical product marketing.
Hands-on, execution-oriented, and accountable for results—this is not an advisory role.
Strong project management skills with a bias for clarity, organization, and follow-through.
Resilient and adaptable, with a test–learn–iterate mindset.
Location
San Francisco, hybrid work model
Compensation
The annual base salary range for this role is $270,000 - $280,000, taking into account numerous variable factors that are considered in making compensation decisions including but not limited to skill sets, experience, training, licensure, certifications, and organizational requirements.
This role is eligible to participate in the Turn/River carry program and a discretionary bonus program.
Benefits and Perks
The below benefits are offered to full-time employees based out of our San Francisco office:
An opportunity to make an impact across multiple high-growth tech firms
Competitive salary and discretionary bonus
Medical, dental, and vision insurance covered 100% for employee & dependents
Flexible vacation policy
401K matching
Paid parental leave
Commuter benefits
Health and Wellness benefits
Household Services benefits
Home Office benefits
Annual Home Office Equipment Reimbursement
Donation matching
Work from home Monday & Friday
Energetic work environment with snacks and weekly team lunches 3x per week, centrally located near multiple public transit lines
A company that enjoys having fun: holiday parties, annual company offsite and retreat, annual summer "work from anywhere" month
Turn/River provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, religious creed (including religious dress and grooming practices), national origin, ancestry, citizenship, physical or mental disability, medical condition (including cancer and genetic characteristics), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, natural hair styles, age (40 years and over), sexual orientation, veteran and/or military status, protected medical leaves (requesting or approved for leave under any applicable state, or federal leave act), domestic violence victim status, political affiliation, and any other characteristic or status protected by state or federal law.