Offline Marketing Manager (12m Fixed Term Contract)
As the Offline Marketing Manager, you will be responsible for the ownership and management of Gousto’s offline marketing strategy, owning new customer acquisition targets across a variety of direct sales tactics: door-to-door, flyering and events. You will report to the Senior Acquisition Marketing Manager.
As part of this role, you will be expected to collaborate effectively with a diverse range of teams, including commercial finance, analytics, creative and the rest of the acquisition team.
Contract Type: 12 Month fixed-term contract.
What You'll Be Doing
- Own the offline marketing strategy, partnering with external agencies to run offline marketing channels to deliver new sign-ups at profitable CPAs and LTV:CAC
- Test and learn new executions of offline marketing, to help Gousto regularly gain learnings on what channels can scale efficiently
- Onboard and develop relationships with external agencies, and ensure high performance in these relationships
- Collaborate with the Acquisition team effectively, particularly on the use of discounting, customer messaging, and optimisations to drive sign-up conversion and retention
- Report on signup volumes, CPA, and ROI targets, collaborating with commercial finance to ensure accurate reporting and profitability of offline tactics.
Who You Are
- Strong experience of offline marketing channels, particularly involving direct sales (door-to-door, flyering, events), or a similar commercially driven area of marketing/sales
- Experience managing third-party agencies to drive performance, building effective relationships
- Strong commercial negotiation skills with an understanding of financials to be able to develop bespoke deals and offers
- The ability to work in a fast-paced environment, handling multiple projects
- Have strong presentation, reporting, and interpersonal skills
- A motivated and energetic marketer, comfortable working at pace and navigating ambiguity
- An excellent team player: good at building relationships in cross-functional teams and a voice of authority for the areas where you are a subject matter expert
- Very organised and adept at finding ways to improve processes
- You naturally take initiative and are a self-starter, and are not afraid to use your voice (whether it’s to ask for help, offer suggestions, or to inspire change by questioning the norm.)
Additional Information
Gousto is for everyone
Whether it’s creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business, we lead with inclusivity and strive for equality in all we do, working hard to ensure Gousto is an environment where you can be totally yourself. Everyone is welcome, and we’re looking for applications from people of all backgrounds and experiences.
Excited but wondering if you tick every box? We recommend applying anyway so that we can review your profile. And, if you’re in a job share, why not just apply as a pair?
We want to enable you to do your best work, and if you require additional flexibility, please talk to us about it.
If you have a disability that you’re worried will affect you during the interview process, please let us know, and we will do our best to help you feel comfortable.
We’d love it if you could submit your application online. If you require an alternative method of applying, please let us know.