Partnerships Manager

At Aeroplane Agency, we believe in authentic connections. We help brands create these connections with consumers through unique entertainment, artist and culture partnerships. We use our positioning as an agile consultancy agency to develop commercial strategies for festivals, events and brands. We ideate and create for brands looking to partner with entertainment festivals and events and build out and deliver physical or digital activations.

We are part of the Bolster Group, an entertainment and culture marketing agency which enables us to deliver end to end campaigns for our clients, with all services under one roof. The role of Partnerships Manager at Aeroplane Agency is the ideal opportunity for a driven individual with an entrepreneurial flare. The role is largely autonomous and involves research, strategy, ideation and attention to detail to culminate a pitch and ultimately achieve a partnership deal. Our ideal candidate has an ability to identify opportunities and translate that opportunity into a viable business solution that provides value for our clients.

Role Purpose

The role of Partnerships Manager at Aeroplane Agency is the ideal opportunity for a driven individual with an entrepreneurial flare. The role is largely autonomous and involves research, strategy, ideation and attention to detail to culminate a pitch and ultimately achieve a partnership deal. Our ideal candidate is fantastic and has an ability to see opportunities and work that opportunity into a viable business solution for our clients.

This is a 6-month contract role with potential to extend to a permanent opportunity beyond the contract term. 

What You'll Be Doing

• New Business Development 60%

  • Work with the Client Partnerships team to create sales strategies for commercial rights holders

  • Identify relevant business and partnership opportunities for our commercial rights holders and create lead lists that are maintained through a CRM sales tool (Hubspot)

  • Maintain an agreed level of lead generation (emails, calls, follow ups etc.) for each rights holder and asset in line with agreed KPIs

  • Develop proposals and liaise with broader team to build ideas and offerings for clients

  • Draft, negotiate and formalise agreements and contracts for partnerships

  • Lead clients through the Deal / Opportunity workflow, in consultation with specialist team(s)

  • Provide a delightful customer service experience through all aspects of the sales process

  • Responsible for hitting individual sales targets and impact broader team and agency budgets

  • Effectively hand over accounts to the Client Lead(s) or Project Delivery team once agreements are formalised and the foundations of partnerships are in place

  • Represent Bolster Group at relevant industry events to establish new relationships

  Account Management 30%

  • Remain accountable for the client experience by maintaining a level of oversight during the project delivery phase, supporting the Partnerships Director and delivery team(s)

  • Collaborate with the specialist team(s) to ensure that the highest quality of work is produced

  • Take clients out for special events and occasions, making them feel the love and appreciation

  • Nurture communications with our existing clients and conduct frequent temperature checks

  • Build and foster strong relationships to enable easier renewals with brand partners

  • Find opportunities within current accounts to grow scope in existing services

  • Find opportunities within current accounts to sell in new services and grow accounts

  • Engage partner brands in a timely manner annually by monitoring key calendar moments / milestones

  Admin & General Duties 10%

  • Communicate effectively with internal team members, client and external stakeholders

  • Complete all admin tasks accurately and in a timely manner

  • Maintain Hubspot > Monday.com workflow on a daily basis

  • Attend internal team meetings including WIPs, training sessions and ad-hoc brainstorms

  • Keep across trade media and movements within the industry regarding brands and agencies in the key markets we are looking to engage

About You

• Proven history of managing and building rapport with clients and stakeholders

• Strong ability to identify new business opportunities and pitch

• Experience in finding smart solutions to client challenges / problems

• Experience selling partnerships related to an asset or specific event

• Experience within the entertainment / culture / music / events / ticketing / media industries

• Strong network and relationships in any of the above industries

• Experience in performance and digital marketing, be able to advise clients on best practice

• Strong understanding of social media marketing / content marketing

• A laser-focus on KPIs, with particular attention to how they can be accurately measured

• An understanding and love of music and other cultural pillars that our clients sit within