Product Manager
About Lokal
In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.
Today, Lokal is a house of focused apps, many products, one mission:
To connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.We now operate dozens of live apps across categories like:
- Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
- Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
- Agri Consulting – farmer-first advisory in local languages (AgriLokal)
- Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
- Social & Community – Place to find & post social updates (Lokal app)
- Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
- Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
- Advisory Services – early bets in legal help, financial guidance, career counselling, and more
Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.This is the story new teammates walk into:
A company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.We ship fast. We learn fast. We build for Bharat.We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital
What You'll Own
- Full product lifecycle: discovery, roadmap, launch, and iteration for the new paid feature - “Personalised shareable posters and videos”.
- Subscription business metrics: trial-to-paid conversion, monthly retention, churn reduction, and LTV optimisation.
- Template ecosystem strategy: working with design and content teams to ensure daily freshness across categories.
- Cross-functional execution across Engineering, Design, Marketing, and Content.
- Marketing collaboration to define GTM, pricing experiments, and acquisition funnels targeted at Tier 2 users.
- Operational workflows: monitoring template pipeline, QA processes, and creator/content partner operations.
- AI tooling: actively explore and implement AI to improve template personalisation, content generation, and user targeting.
Requirements
What We're Looking For
- 2-4 years of product management experience, with at least one consumer app in your portfolio.
- Proven track record of owning subscription or monetisation products; you think in revenue and retention.
- Comfort with data: SQL, Mixpanel, or similar tools; you define the success metrics and track them obsessively.
- Experience working closely with marketing teams on acquisition and lifecycle campaigns.
- Strong stakeholder management - you can align engineers, designers, and business leaders without losing pace.
- Genuine curiosity about AI tools; you use them in your daily workflow, not just talk about them.
- Bonus: Experience building for vernacular or Tier 2 India audiences. Hindi/Telugu/Tamil/Kannada fluency is a big plus.
How You'll Be Measured
Subscriber growth · Monthly retention rate · Template engagement (shares/user) · Trial conversion % · Revenue per subscriber