Product Marketing Manager
🎯 The role in one sentence
You are Vizzia’s first Product Marketing Manager. You build the function while delivering from day one. You don’t wait to be told what to do—you identify what’s missing and you build it. Your impact is measured in win rate, not in the number of slides you produce.
🏢 Context
Vizzia equips 200+ local authorities with video protection solutions for illegal dumping detection (Waste) and public safety (Safety). Following our Series A, we are accelerating our commercial growth across two distinct product lines, competing against well-established players.
Product Marketing does not exist yet at Vizzia. You are not joining a team—you are creating it. You lay the foundations (processes, templates, rituals) while delivering concrete value from your very first weeks.
Reporting to: CMO
Key interactions: Product Manager, VP Sales, Sales team, Customer Success
💼 Your 4 Core Responsibility Pillars
1. Market Intelligence — Understanding the Battlefield
You are the eyes and ears of the market for Product and Sales.
What you do:
Build and maintain a structured competitive intelligence system
Produce and continuously update competitor battlecards—not theoretical docs, but tools used in live sales meetings
Lead monthly win/loss analysis: why we win, why we lose, and why we lose to inaction
Work with Public Affairs to monitor regulatory and political changes impacting our target customers
Turn field signals (Sales, CS, prospects feedback) into actionable insights for Product
2. Category & Messaging — Creating Urgency
You don’t sell a product. You build the category and the “why now” that turns inaction into a decision.
What you do:
Develop the market narrative positioning Vizzia as the leader in video protection for local authorities
Build persona-based messaging (Elected officials, City Managers, Operations / Technical leads)—not one generic pitch, but differentiated arguments
Define positioning by segment (rural municipalities vs. large cities) and by offer (Waste vs. Safety)
Translate product features into clear, business-level benefits understood by elected officials or city executives
3. Sales Enablement — Equipping the Sales Team
You ensure every AE—from junior to senior—has the right tools at the right time.
What you do:
Design and maintain a centralized, up-to-date asset library (pitch decks, one-pagers, case studies, objection handlers)
Create persona-specific sales arguments using language that truly resonates (elected officials think re-election; city managers think budget and risk)
Build ROI calculators and value proof points for public tenders
Establish a clear governance system: one source of truth, clear update processes, and a feedback loop with the field
4. Offer Development — Identifying New Opportunities
You turn field signals into new value propositions.
What you do:
Identify emerging use cases based on customer and prospect feedback
Quickly validate their potential (one-off request or scalable opportunity?)
Structure positioning and packaging in collaboration with Product and Sales
Recommend the right path: new offer, feature extension, or repositioning of existing solutions
Sequence the go-to-market for validated new use cases
📊 How We Measure Your Impact
Your impact is measured through concrete business metrics: win rate on deals using your assets, time-to-close by segment, adoption of your content by Sales, and GTM coverage of product releases.
🔎 The profile we’re looking for
Experience
5–8 years of experience in Product Marketing, with real exposure to B2G or complex B2B environments (long sales cycles, multiple stakeholders)
Ideally, you have sold to or marketed for local authorities, the public sector, or organizations where decisions involve elected officials, administrators, and operational teams
Alternative: a very strong B2B SaaS PMM profile, able to quickly learn the public sector
Skills
Competitive Intelligence: you can structure market monitoring, build battlecards that are actually used, and extract actions from win/loss analysis
Messaging & Positioning: you translate features into benefits, adapt your message to each persona, and craft a compelling narrative
Sales Enablement: you’ve built assets that were truly used (not just created), and you understand what Sales need in real conversations
Product / Sales bilingual: credible in technical discussions with PMs and in objection handling with AEs
Mindset
Influence through evidence: you align Product and Sales through the quality of your insights. You defend your point of view with conviction, accept a “no,” and keep moving forward
Structure in ambiguity: this is the first PMM role. There is no playbook. That excites you—it doesn’t paralyze you
“So what?” reflex: every deliverable answers one question: Does this help Sales close or prospects decide? You don’t produce content just to tick boxes
❌ What you are not
A second Product Manager—you don’t write specs or prioritize the backlog
A roadmap gatekeeper—your input is advisory, not blocking
A raw relay of customer requests—you filter, prioritize, and contextualize before sharing
A reactive content factory—you work from a plan, not a ticket queue
💡 Why this role matters now
With 200+ local authorities, two product lines, and post-Series A acceleration, the ability to clearly articulate product value is becoming a major competitive advantage.
You have the opportunity to build the PMM function from scratch, with direct, measurable impact on the business.
✌️ Benefits
🏡 Hybrid work
🏝 “Contrat cadre” and RTT (between 8-12 per year depending on the number of public holidays in the current year)
💻 A Mac or PC depending on your preferences
💸 BSPCE
🍜 60% coverage of meal vouchers worth €9 per worked day
🚃/🚲 Sustainable mobility allowance
🏥 Mutuelle (Alan)
💼 Offices located in central Paris (9th arrondissement)
☀️ Annual offsite with the whole team and plenty of company events