We are looking for a strategic and experienced Public Relations Lead to strengthen and build our brand reputation, media presence. Has a strong network with Tier 1 media outlets for general and financial publishing. This role will be responsible for shaping the bank’s public narrative, leading end-to-end PR strategies, advising C-Level stakeholders, and driving proactive media engagement to support business goals.
Responsibilities
Develop and execute an integrated PR strategy and roadmap across Amar Bank’s portfolio.Own and drive strategic narratives that align with the bank’s brand, values, and business priorities.Draft, review, and publish press releases, statements, and communications across internal and external channels, including the corporate website, internal groups, newsletters, and LinkedIn.Cultivate and maintain strong media relations, especially with top-tier journalists and editors; identify opportunities for opinion piece placements and proactive storytelling.Act as the key liaison for executive communications, including preparing talking points, speech materials, and briefing documents for C-level participation in media events or speaking engagements.Lead crisis communications planning and serve as the main advisor during reputational risk events.Track and analyze media coverage, sentiment, and impact; generate weekly and yearly reports on PR effectiveness and media metrics.Collaborate with Investor Relations to support major corporate events (AGMs, Public Expos, EGMS).Manage PR-related events including press conferences, media visits, partner collaborations, and CSR initiatives.Oversee award nominations and manage end-to-end coordination through judging and announcement.Monitor complaints on Media Konsumen, ensuring timely escalation and coordinated response.Identify and evaluate sponsorship and partnership opportunities that align with the brand.Manage PR budget and oversee all payments and vendor relationships.
Requirements
Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.Minimum 7+ years of experience in PR, media, or communications with at least 2 years in a leadership role, as well as handling banking or financial categories. Proven experience leading high-impact PR strategies and media campaigns with measurable results.Demonstrated ability to engage with senior stakeholders and C-Level executives with confidence and clarity.Strong network with media professionals and ability to drive thought leadership and opinion placements.Experience in managing press conferences, media crises, and executive communications.Excellent written and verbal communication skills in both Bahasa Indonesia and English.Highly strategic, with strong analytical and storytelling capabilities.Ownership mindset with the ability to work independently and lead cross-functional initiatives.Strong time management and prioritization skills; thrives in fast-paced, deadline-driven environments.Comfortable working across both long-term brand strategies and day-to-day operational tasks.Digital-savvy with an understanding of social media dynamics and influencer ecosystems.Strong project and budget management skills.