Overview
The Sales Enablement Lead plays a key role in empowering the sales organization to sell more effectively and efficiently. This person is responsible for designing, developing and delivering enablement programs that drive consistent messaging, improve sales productivity and accelerate ramp-up time for new hires.
Working closely with Sales Leadership, Marketing and Product this role ensures that the sales team has the knowledge, tools and support they need to win at scale.
Ensuring that the chosen sales approach is consistently adopted and applied across the entire sales lifecycle: from initial prospecting (SDR), customer acquisition (AEs) and customer expansion (KAM)
Responsibilities
Develop and implement scalable sales enablement strategies aligned with company growth goalsCreate, maintain and evolve sales playbooks, battlecards, objection handling guides and training materialsDesign and lead onboarding programs for new sales hires and continuous learning initiatives for existing repsDeliver engaging training sessions (live and digital) focused on product knowledge, sales methodology, negotiation tactics and value-based sellingPartner with Marketing and Product teams to translate product launches and market insights into actionable sales contentLead product GTM training, translating product features into customer value and tangible sales use casesAnalyze sales performance metrics to identify skill gaps and areas of improvementManage the sales enablement content in our internal LMS tool, Sana. Optimize the Sales Enablement tech stack where neededMeasure and report on the impact of enablement initiatives on win rates, ramp-up time, deal velocity, and revenue outcomes
Qualifications
Bachelor's degree in business or related field.5+ years of experience in sales enablement, or corporate training (SaaS B2B preferred)Demonstrated ability to design and deliver impactful training content and programsStrong communication, facilitation and presentation skills.Proficiency in CRM and sales enablement platforms.Experience working in fast-growing, high-performance sales environments, working cross-functionally and influence stakeholders at all levels.Data-driven mindset with an ability to measure and demonstrate ROI of enablement efforts
Reporting Structure
Reports to: VP of Revenue OperationsCross-functional collaboration with: Sales Leadership (SDR, AE, CSM, AM and partner team), Marketing, Product, Customer Success, and RevOps teams
Location
Position based in Lyon. Regular presence with the sales (SDR, AE, CSM, AM and partner team) teams is required to ensure effective enablement, coaching, and alignment with field operations
Looking forward to discussing this opportunity further !
