Sales Enablement Lead
About Avoca
Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call, including booking jobs, qualifying leads, and driving higher revenue—all at a speed and consistency unmatched by human call centers.
We’ve expanded to 85 employees in under two years, backed by a high-energy, in-office culture in NYC. In a $500B+ market where missed calls mean lost business, we’re building the category-defining platform for AI-driven customer engagement.
We’re serving the largest brands in home services, and grew 10x in 2025. With a high-performance, in-office team in NYC, we’re moving fast to capture a massive, underserved market where 85% of missed calls go to competitors. Every hire here has an immediate and visible impact.
About the Role
We’re hiring our first Sales Enablement Lead to build the enablement function from zero and help scale a fast-growing mid-market sales team. This role sits at the intersection of Sales, Growth Marketing, Product Marketing, and RevOps, with a clear mandate: improve speed to productivity, execution quality, and consistency across the sales org.
This is a hands-on, high-ownership role for someone who thrives in ambiguity, enjoys building from scratch, and wants to define how a modern sales organization operates as it scales.
What You’ll Do
Act as the founding Sales Enablement hire, owning the creation of the enablement function, operating rhythm, and core standards from the ground up.
Own enablement strategy focused on improving speed to productivity, consistency of execution, and measurable sales effectiveness across a growing team of ~20 mid-market reps.
Design, launch, and continuously iterate on new-hire onboarding and ramp programs, including structured 30/60/90-day plans, role readiness expectations, and certification milestones.
Build and maintain comprehensive sales playbooks, clearly articulating ICPs, buyer personas, use cases, objection handling, and competitive differentiation in a way reps actually use.
Establish and manage a centralized enablement knowledge system as a single source of truth for messaging, materials, and best practices.
Partner closely with Sales Leadership on win/loss analysis and deal inspection, translating real deal insights into targeted enablement programs.
Work cross-functionally with Marketing and Product Marketing to operationalize talk tracks, battle cards, and certifications, ensuring consistent field adoption.
Define and document the ideal seller profile and standardized sales motion, creating clarity around what “good” and “great” execution look like.
Focus on scalable programs and frameworks rather than day-to-day rep coaching, which remains with frontline managers.
What You’ll Bring
~5+ years of experience in Sales Enablement, Revenue Enablement, or a closely related role supporting 20+ quota-carrying reps
Experience building or significantly evolving enablement programs in a high-growth B2B SaaS environment (Series A–C preferred)
Strong understanding of modern sales motions, methodologies, and what actually drives productivity lift
Proven ability to translate strategy into practical, rep-usable assets and programs
Excellent communication, facilitation, and stakeholder management skills across Sales, Marketing, Product, and RevOps
We’re also open to high-potential enablement professionals from top-tier sales organizations who have seen best-in-class playbooks in action and are ready to step into a founding role.
Who You Are
Self-motivated, entrepreneurial, and comfortable operating in fast-moving, high-growth environments.
Thrives on owning processes end-to-end and balancing multiple initiatives simultaneously.
Autonomous, self-directed, and comfortable working with ambiguity.
A proactive and effective communicator.
You are collaborative, organized, and efficient.
Eager to work in person at our NYC office full time.
Why Avoca
At Avoca, you’ll be part of a team that’s building a category-defining company at the center of a massive market opportunity. We’re a fast-moving, collaborative team with a culture designed for builders who thrive on speed, iteration, and impact.