Sales Executive :The Lake Companies
Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. In recent years, Banyan was named the #1 fastest-growing private software company in the US on the Inc. 5000 and amongst the top 10 fastest-growing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets.
The Lake Companies (One of Banyan's Portfolio Company)
Company Overview: The Lake Companies is a leading provider of enterprise software solutions, specializing in the implementation and support of Infor SyteLine for manufacturers across the Midwest region. With a focus on delivering innovative technology solutions and exceptional customer service, we help our clients streamline their operations and achieve sustainable growth.
Job Title: Sales Executive
Location: Green Bay or Remote
Department: Sales
Reports To: Manager of Sales
Employment Type: Exempt
Position Overview: We are seeking a driven, consultative Sales Executive – Net New to focus on selling Infor SyteLine/CSI into discrete manufacturing organizations.
This role is ideal for someone with approximately 5+ years of experience in the manufacturing space, who understands how discrete manufacturers operate and has a proven track record in B2B SaaS and/or enterprise software sales. The Sales Executive will be responsible for new logo acquisition and expansion and positioning the LakeCo products as critical components of a modern, high-performing manufacturing environment.
You will work closely with our VP of Sales, pre-sales resources, and delivery teams to build pipeline, run discovery, shape solutions, and close business that delivers measurable value for our customers.
Key Responsibilities:
New Business Development & Account Growth
- Develop and execute a targeted sales plan to drive Net New sales of Infor SyteLine/CSI targeting discrete manufacturing organizations in the Midwest and broader North American market.
- Identify, qualify, and pursue net-new opportunities through prospecting, networking, referrals, events, and channel relationships.
- Positioning the LakeCo products into Net New sales opportunities to enhance the overall value proposition to prospective customers, and differentiating LakeCo as a long-term partner with whom they can scale.
Solution & Value-Based Selling
- Lead discovery conversations with Operations, IT, Engineering, Finance, and Executive stakeholders to understand current-state processes, pain points, and KPIs across shop floor, planning, scheduling, inventory, and quality.
- Collaborate with pre-sales to shape demos and proof-of-concepts that clearly connect Infor SyteLine/CSI and LakeCo product capabilities to business value and ROI.
- Build compelling proposals and business cases that articulate financial impact (e.g., throughput, on-time delivery, scrap reduction, labor productivity).
- Navigate and manage complex sales cycles, including multi-stakeholder evaluations, RFPs, and procurement processes.
- Follow the MEDDPICC sales methodology and collaborate with Infor to ensure accurate quarterly forecasting.
Territory, Pipeline & Forecast Management
- Own and manage a defined territory and named-account list, with clear strategies for each target account.
- Maintain an accurate, up-to-date pipeline in the CRM system, ensuring all opportunities are well-documented from lead to close.
- Deliver reliable monthly and quarterly forecast updates, consistently hitting or exceeding bookings and revenue targets.
Internal Collaboration & Enablement
- Partner closely with marketing to provide feedback on campaign performance, ideal customer profiles, and messaging that resonates with manufacturers.
- Work with implementation and customer success teams to ensure a smooth handoff from sale to delivery, setting realistic expectations and supporting long-term customer success.
- Contribute to the continuous improvement of sales playbooks, competitive positioning, and product messaging based on field experience.
Market & Product Insight
- Stay current on discrete manufacturing trends, best practices, and regulatory or market changes that impact our customers.
- Track competitor offerings and go-to-market approaches, providing feedback to leadership and product teams to refine our roadmap and positioning.
Qualifications:
Required:
- Bachelor’s degree in Business, Engineering, Supply Chain, Marketing, or a related field; or equivalent experience.
- Approximately 5+ years of experience in B2B sales within the manufacturing, industrial, or enterprise software space.
- Strong understanding of discrete manufacturing processes (e.g., job-based/lot-based production, work centers, routings, BOMs, planning/scheduling, shop floor execution).
- Demonstrated success selling SaaS and/or enterprise software solutions (ERP, MES, shop floor, quality, planning, or related) into manufacturing environments.
- Proven ability to manage complex sales cycles with multiple stakeholders, from initial prospecting through negotiation and close.
- Excellent communication, presentation, and negotiation skills, with the ability to translate technical capabilities into executive-level business value.
- Comfortable working remotely, managing time and territory autonomously while collaborating effectively with a distributed team.
- Willingness to travel within the Midwest and occasionally across North America, as needed, to meet with prospects, customers, and partners.
Preferred:
- Experience selling ERP-adjacent solutions or add-on products (e.g., to Infor SyteLine or similar manufacturing ERPs).
- Familiarity with manufacturing KPIs and financial metrics (e.g., OEE, WIP, on-time delivery, inventory turns, margin).
- Experience working with or alongside system integrators, channel partners, or OEM partners in the manufacturing technology ecosystem.
- Proficiency with CRM platforms and sales productivity tools.
Competencies & Personal Attributes
- Consultative mindset – naturally curious, asks thoughtful questions, and focuses on solving problems rather than pushing products.
- Business acumen – able to connect manufacturing operations challenges to financial impact and strategic objectives.
- Ownership mentality – takes accountability for results, follows through on commitments, and proactively removes obstacles.
- Collaborative – enjoys team-selling and partnering with pre-sales, delivery, support, and marketing to win and grow accounts.
- Continuous learner – eager to deepen understanding of LakeCo products, manufacturing trends, and sales best practices.
Benefits
- Competitive base salary with commission structure and performance bonuses.
- Comprehensive benefits package including health insurance, retirement plans, and paid time off.
- Continuous training and professional development opportunities, including product, industry, and sales methodology training.
- Opportunity for career growth and advancement within a dynamic, growing organization.
- A supportive, team-oriented culture with strong alignment between leadership, sales, delivery, and customer success.
The expected base salary for this position is: USD 50,000- 55,000 and additional commissions. Salary is based on a number of factors including market conditions, location and may vary depending on job-related skills and experience.
If you are a results-oriented sales professional with a passion for technology and a strong track record in B2B sales, we invite you to join our team at The Lake Companies and be part of our mission to drive innovation and success for our manufacturing clients. Apply now and take the next step in your career!
Apply today and take the next step in transforming both your career and the future of manufacturing.
Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
Recruitment Notice
Banyan Software may use artificial intelligence (AI) tools to assist in screening and/or assessing applicants during the recruitment process. All hiring decisions are made by our team. Personal information submitted through your application will be collected and used for recruitment purposes in accordance with applicable privacy laws. Contact us at any time with questions about our process or to request accommodation.
Beware of Recruitment Scams
We have been made aware of individuals fraudulently posing as members of our Talent Acquisition team and extending fake job offers. These scams may involve requests for personal information or payment for equipment.
Protect yourself by following these steps:
- Verify that all communications from our recruiting team come from an @banyansoftware.com email address.
- Remember, employers will never request payment or banking information during the hiring process.
- If you receive a suspicious message, do not respond — instead, forward it to careers@banyansoftware.com and/or report it to the platform where you received it.
Your safety and security are important to us. Thank you for staying vigilant.