Salesforce Marketing Cloud Engineer
Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. In recent years, Banyan was named the #1 fastest-growing private software company in the US on the Inc. 5000 and amongst the top 10 fastest-growing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets.
The Opportunity
This opportunity is with our Operating Company Harrier who provides the Ignition platform a leading customer retention and engagement product for the automotive industry. The platform helps dealerships automate workflows, strengthen customer relationships, and improve their marketing and service retention programs across Australia and New Zealand, working with major dealership groups and OEMs.
We're looking for a Salesforce Marketing Cloud Engineer to take ownership of how Harrier communicates with customers across every channel email, SMS, letters, and beyond.
You'll be based in Sydney in a hybrid setup, reporting to the Chief Information Officer and working closely with our Engineering, Architecture, Customer Success, and Product teams. This is a hands-on role where you'll be the go-to person for everything Marketing Cloud from keeping day-to-day journeys running smoothly to building out exciting new capabilities.
Harrier's Marketing Cloud platform is going through a real period of growth and improvement right now. We're looking for someone who can help simplify what's already there, while also building new things like social media marketing automation, digital referral programs, and smarter, more personalised customer communications. There's plenty of interesting work ahead, and you'll have the space to make a genuine impact.
What You'll Do
- Own the journey automations – Look after Harrier's end-to-end Marketing Cloud journeys across all notification types, building new ones, improving existing ones, and cutting out anything that's adding unnecessary complexity.
- Keep the data in good shape – Manage the data extensions and contact records that sit behind our communications, making sure everything stays clean, accurate, and properly synced with Salesforce CRM.
- Run multi-channel communications – Keep email, SMS, and letter communications running reliably, and help us build out new capabilities like two-way SMS as we expand what's possible.
- Build new marketing capabilities – Design and build the Marketing Cloud setup needed to support social media marketing and digital referral programs for non-contract customers.
- Make sure we stay compliant – Ensure our marketing operations meet Australian Privacy Act requirements and that our opt-in/opt-out processes are watertight.
What You'll Bring
- Recent Salesforce Marketing Cloud experience across Journey Builder, Automation Studio, Email Studio, Mobile Studio, Contact Builder, and Content Builder.
- Strong skills in AMPscript, SSJS, and SQL for dynamic content and data extension queries.
- Solid experience integrating Marketing Cloud with Salesforce CRM using MC Connect, including synced data extensions and triggered sends.
- A track record of managing multi-channel marketing automation email, SMS, and more at scale in a B2B or B2B2C environment.
- Experience managing contact hygiene, subscriber lifecycles, and opt-in/opt-out compliance.
- A solid understanding of email deliverability best practices and how to protect sender reputation.
Bonus Points
- Salesforce Marketing Cloud certifications such as Email Specialist, Marketing Cloud Administrator, Developer, or Consultant.
- Experience with SMS tools like SMS Magic or Twilio integrated with Salesforce.
- Familiarity with Salesforce Flows, Apex, or the broader Salesforce data model.
- Experience with AI-driven personalisation or Einstein Engagement features within Marketing Cloud.
- Knowledge of data privacy compliance frameworks, particularly the Australian Privacy Act.
Customer communication is at the heart of what Harrier does for dealerships and this role sits right in the middle of it. If you love Marketing Cloud, take pride in building things that are reliable and well-structured, and want to work on a platform that's genuinely evolving, we'd love to hear from you.
Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
Recruitment Notice
Banyan Software may use artificial intelligence (AI) tools to assist in screening and/or assessing applicants during the recruitment process. All hiring decisions are made by our team. Personal information submitted through your application will be collected and used for recruitment purposes in accordance with applicable privacy laws. Contact us at any time with questions about our process or to request accommodation.
Beware of Recruitment Scams
We have been made aware of individuals fraudulently posing as members of our Talent Acquisition team and extending fake job offers. These scams may involve requests for personal information or payment for equipment.
Protect yourself by following these steps:
- Verify that all communications from our recruiting team come from an @banyansoftware.com email address.
- Remember, employers will never request payment or banking information during the hiring process.
- If you receive a suspicious message, do not respond — instead, forward it to careers@banyansoftware.com and/or report it to the platform where you received it.
Your safety and security are important to us. Thank you for staying vigilant.