Senior Content Marketer
About Plane
Plane is an incisive response to config-heavy, opinionated, and restrictive project management software. Check out our website.
In just two years, Plane’s grown to #1 in its category on GitHub and become a viable open-core alternative to Jira, Monday, Wrike, Asana, ClickUp, and Linear, not to mention all-in-one tools like Notion or Obsidian.
Our growth has come on the back of the product’s true flexibility without artificial limits, simple configurations that work out of the box, and thoughtfully packaged features that nurture our customers’ growth instead of punishing it.
As a modern product start-up, we obsess over new and power users equally. Our mission is to empower teams everywhere with the simplest, most delightful work management experience on the planet. Our vision is to become the WorkOS of the future with a workbench of unified tools and techniques that intuitively and progressively form a greater whole for knowledge workers.
We’re well capitalized, backed by OSS Capital, and are revenue-positive. Our coworkers include ex-Microsoft, Deloitte, [24]7, Nutanix, and Yahoo! in our 50+ strong human force today.
About the team
The Marketing team at Plane owns two key outcomes:
Self-serve (PLG) revenue
Qualified pipeline for Sales (PQLs / inbound conversions)
We work closely with:
Product Management (roadmaps, packaging inputs, releases, adoption)
Product Design (product narratives, UX-led messaging, launch assets)
Engineering (shipping reality, constraints, upgrades, breaking changes)
Sales (mid-market + enterprise evaluation, objections, enablement)
Community (open-source adoption, trust, credibility, distribution)
Content is not a publishing function here but a growth lever.
About the role
As Senior Content Marketer, you will own Plane’s content engine end-to-end: strategy, editorial direction, and hands-on execution.
Your job is to make Plane easier to discover, easier to evaluate, and harder to forget—using content that’s specific, useful, and opinionated (with proof).
This role is ideal if you can write for both:
technical audiences (developers, IT, self-hosters), and
business buyers (product leaders, ops leaders, engineering leadership).
Role and responsibilities
Content strategy & editorial system
Own the content roadmap across TOFU and MOFU (what we publish, why, for whom)
Build repeatable content formats: guides, comparisons, industry pages, templates, playbooks
Maintain an editorial standard: clarity, accuracy, consistency, no filler
Partner with Product/Growth to align content with adoption and revenue goals
SEO that drives pipeline
Identify topics that map to intent: “switch,” “self-host,” “alternatives,” “workflows,” “docs,” “intake,” “AI”
Ship content designed to rank and convert (not traffic-only pieces)
Refresh and consolidate older content; maintain topical authority, not volume
Work with Growth to instrument attribution and measure impact
Product and launch content
Translate releases into pages and posts that explain “what changed” and “who benefits”
Write product-led content: feature explainers, use cases, workflows, adoption guides
Support launch kits: landing pages, emails, announcements, release narratives
Keep claims grounded in real capability; no vague promises
Customer proof & narrative assets
Produce case studies, quotes, and proof blocks that shorten evaluation time
Turn wins (and objections) into reusable website and sales assets
Build content that directly supports enterprise evaluation: security, deployment, scale, governance
Collaborate with Sales/CS on the strongest stories to tell
Distribution and repurposing
Turn one strong piece into multiple high-signal assets (social, email, community, docs links)
Build a distribution rhythm across owned channels and community surfaces
Coordinate with Design for visuals that improve comprehension and retention
Keep a publishing cadence that compounds, not spikes
Measurement and iteration
Track performance beyond pageviews: signups, PQL influence, assisted conversions
Run content experiments (angles, formats, landing pages, comparisons)
Build reporting that ties content to business outcomes
Use insights to adjust the roadmap monthly
You will be successful if you...
Grow qualified organic traffic that converts into signups and PQLs.
Reduce evaluation friction through clearer comparisons and adoption content.
Build a content system that scales without quality dropping.
Make Plane’s positioning sharper by publishing the right stories repeatedly.
Qualifications (must-haves)
4–8 years of content marketing experience in B2B SaaS.
Strong long-form writing and editorial judgment (you can ship final drafts).
Proven SEO competence: keyword strategy, internal linking, content refreshes, topical authority.
Ability to write for technical products without distorting the truth.
Comfort working cross-functionally in a fast-paced, async team.
A metrics mindset: you care about conversions, not applause.
Bonus points
Experience with open-source, open-core, self-hosted, or developer-facing products.
Familiarity with security/compliance/deployment narratives (SSO, audit, air-gapped constraints).
Experience creating comparison/switch content in competitive categories.
Prior work on templates, docs-adjacent content, or product education.