Product Marketing Manager

About Plane

Plane is an incisive response to config-heavy, opinionated, and restrictive project management software. Check out our website.

In just two years, Plane’s grown to #1 in its category on GitHub and become a viable open-core alternative to Jira, Monday, Wrike, Asana, ClickUp, and Linear, not to mention all-in-one tools like Notion or Obsidian.

Our growth has come on the back of the product’s true flexibility without artificial limits, simple configurations that work out of the box, and thoughtfully packaged features that nurture our customers’ growth instead of punishing it.

As a modern product start-up, we obsess over new and power users equally. Our mission is to empower teams everywhere with the simplest, most delightful work management experience on the planet. Our vision is to become the WorkOS of the future with a workbench of unified tools and techniques that intuitively and progressively form a greater whole for knowledge workers.

We’re well capitalized, backed by OSS Capital, and are revenue-positive. Our coworkers include ex-Microsoft, Deloitte, [24]7, Nutanix, and Yahoo! in our 50+ strong human force today.

About the team

The Marketing team at Plane owns two key outcomes:

• Self-serve (PLG) revenue

• Qualified pipeline for Sales (PQLs / inbound conversions)

We work closely with:

• Product Management (roadmaps, packaging inputs, releases, adoption)

• Product Design (product narratives, UX-led messaging, launch assets)

• Engineering (shipping reality, constraints, upgrades, breaking changes)

• Sales (mid-market + enterprise evaluation, objections, enablement)

• Community (open-source adoption, trust, credibility, distribution)

Marketing is a revenue team here. PMM is a core lever.

Role and responsibilities

• Positioning & messaging

  • Own positioning for Plane’s suite: Project Management, Wiki + Docs, Intake, Plane AI

  • Build a messaging system that scales across personas, industries, and editions

  • Keep differentiation sharp vs incumbents and modern alternatives

  • Maintain a single “source of truth” for claims, proof, and tone

• Launches & GTM

  • Lead launches end-to-end: narrative, plan, assets, and distribution

  • Ship launch kits: landing page, announcement, email, social, in-product comms

  • Coordinate Product, Design, Growth, Sales, and Community on timelines and outputs

  • Run post-launch reviews and improve the next release playbook

• Research & insights

  • Run customer/prospect interviews to capture pains, triggers, and language that converts

  • Track category and competitor moves; refresh comparisons and battlecards

  • Refine ICPs, use cases, and packaging inputs based on evidence

  • Feed insights back into roadmap conversations with Product

• Enablement (Sales, Partners, Community)

  • Create sales collateral: decks, one-pagers, demo scripts, talk tracks, FAQs

  • Arm teams with objection handling and competitive angles that match reality

  • Produce edition explainers (cloud vs self-hosted vs air-gapped)

  • Keep the enablement library current and usable

• Website & product storytelling

  • Own copy for product pages, solution pages, industry pages, and comparison pages

  • Turn complex features into clear “what it is / who it’s for / why it matters” narratives

  • Improve evaluation flow: faster understanding, fewer unanswered questions

  • Ensure consistency across web, docs, and launch surfaces

• Adoption & lifecycle

  • Partner with Growth to improve activation and feature adoption

  • Define adoption moments and build lifecycle messaging to get users there

  • Support onboarding narratives by persona and use case

  • Reduce churn drivers through clearer value reinforcement

• Measurement & iteration

  • Define success metrics for launches and messaging changes

  • Track adoption signals, conversion impact, and pipeline influence

  • Use feedback (support, sales calls, community) to refine positioning

  • Iterate fast: ship, measure, adjust, repeat

Qualifications (must-haves)

• 4–8 years in product marketing for B2B SaaS.

• Proven ability to build positioning and messaging that drives adoption and revenue.

• Strong writing: you can ship web-ready copy and launch assets, not just strategy docs.

• Experience leading cross-functional launches end-to-end.

• Comfort with technical audiences (developers/IT) and enterprise buyers.

• Ability to use data and research to make decisions (quant + qual).

• Strong execution in an async, fast-moving environment.

Bonus points

• Open-source / open-core, self-hosted, or multi-edition SaaS experience.

• Familiarity with enterprise/security/compliance contexts (SSO, audit, deployment constraints, air-gapped requirements).

• Experience with partner-led distribution or community-driven GTM.

• Strong competitive instincts in crowded categories (work management, devtools, collaboration).