Senior Creative Strategy Manager
$110k - $140k USD
Why We Exist and What We Do:
At Dr. Squatch (www.drsquatch.com), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!
About the Role:
The Senior Creative Strategy Manager will be responsible for expanding Dr. Squatch’s performance creative team’s efforts to new regions, new paid media channels, and new audiences. This role will help develop direct response ad creative for regions like the UK, media channels like AppLovin, and new audiences like Gen-Z.
Candidates must be thoroughly versed in paid creative strategy in a Direct To Consumer environment (either experience working at a DTC brand OR performance marketing agency). This role requires a strong knowledge of performance creative practices and a track record of making winning ads with consistency and urgency. Candidates must also have a strong creative background, as this role requires a great deal of ideation and execution through our creative team.
This role will report to the Director of Performance Creative.
This is a full-time, hybrid role with company benefits based in Marina del Rey, CA.
The anticipated base compensation range for this role will be $110,000 to $140,000. Compensation will be commensurate with the candidate's experience and local market rates.
What You'll Do:
- Write / generate around 8-12 creative concepts per week – scripted specifically for target regions, platforms, or audiences
- Own strategic areas by channel or region
- Mentor and coach team in best performance practices – including junior creatives, editors, and producers
- Source and adapt trends and conduct research on best practices for areas of expansion
- Prepare research and present to team leadership or broader marketing team.
- Work independently to understand what works in the target areas, and proactively develop a plan to discover and optimize performance
- Take input from multiple stakeholders to set goals and fulfill needs for areas of growth
- Communicate with creative individuals and collaborate to produce excellent ad creatives.
About You:
- 4-7 years of experience at a direct to consumer brand or performance agency
- Excellent direct-response writing skills – can write for personas, inhabit brand voice, or adapt voices of competitors to drive sales for the company.
- Desire for excellence – hunger to win and make a great creative ad product. Ability to pivot if things are not working.
- Energetic, witty, and a good sense of humor – these are in line with our brand.
- Gets things done without perfect resources, is innovative, and works with a sense of urgency
- Proactively help others, stays positive
- A desire to grow beyond your role – and act as an overall leader for the team
#LI-TC1 #LI-HYBRID #LI-FULLTIME
Who We Are:
Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.
We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!
For Applicants with Disabilities. Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.
For Information regarding Data Privacy, please review https://privacy.drsquatch.com/.
Unsolicited Resume Policy. Dr. Squatch (“DRSQ”) employs an internal Talent Acquisition department. Exceptionally, DRSQ may choose to supplement that internal team with support from temporary staffing agencies, placement services, and/or recruiting agencies ("Agency"). Agencies are hereby specifically directed NOT to contact DRSQ employees directly in an attempt to present candidates. DRSQ’s Talent Acquisition team is responsible for all candidate presentations to our hiring managers.
To protect the interests of all parties, Dr. Squatch will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to DRSQ, including unsolicited resumes sent to a DRSQ email address or mailing address, directly to DRSQ employees, or to DRSQ’s resume database will be considered property of Dr. Squatch.
DRSQ will not pay a placement, service or other fee for any placement resulting from the receipt of an unsolicited resume. This also includes partial resumes, LinkedIn profiles, general candidate profiles, and/or candidate details or information. DRSQ will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees.
DRSQ’s Talent Acquisition team must provide advance written approval to an Agency to submit resumes and/or profiles for a specific job-opening, and the approval must be in conjunction with a valid fully executed staffing, placement or other service agreement. DRSQ will not pay a fee to any Agency that does not have a fully executed agreement in place prior to submission, receipt and placement of candidates.