Senior Partnerships & Influencer Manager
$110k - $140k USD
Why We Exist and What We Do:
At Dr. Squatch (www.drsquatch.com), we’re raising the bar on men’s personal care with our line of natural, high-performance products. We’re on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work® multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!
About the Role:
Dr. Squatch is looking for a Senior Influencer Marketing Manager to join the Brand Marketing team and support our efforts in growing our brand awareness and acquiring new customers through innovative influencer strategies.
This role will report directly to the Director of Brand Marketing and work collaboratively across all internal teams and extensively with external partners.
This is a full-time hybrid role with company benefits based in Marina del Rey, California.
The anticipated base compensation range for this role will be $110,000 to $140,000. Compensation will be commensurate with the candidate's experience and local market rates.
What You'll Do:
- Build, optimize and scale our influencer strategy to drive top-of-funnel brand awareness, omnichannel growth, and redefine the standards of best-in-class co-marketing.
- Position Dr. Squatch at the forefront of culture by securing influencer relationships that authentically integrate the brand into key cultural conversations, trends, and movements.
- Own the full influencer lifecycle, from sourcing, outreach and negotiation to activation and on-going relationship management.
- Collaborate with cross-functional teams to ensure smooth execution bringing campaigns and activations to life across all channels.
- Develop and lead advanced influencer & partnership marketing strategies that integrate into, and amplify, Dr. Squatch’s most ambitious brand campaigns and product launches.
- Build and nurture long-term relationships with a diverse array of brands, influencers, and creators, fostering strong partnerships that enhance brand storytelling and relevance.
- Drive the creation of engaging, shareable content with influencers and creators for platforms including TikTok, YouTube, Instagram, Snapchat, and emerging channels.
- Oversee budgets, external agencies, and performance tracking for key influencer campaigns, ensuring maximum ROI.
- Monitor and evaluate the performance of brand partnerships & influencer campaigns to assess the impact of partnerships on revenue, customer growth and provide strategic recommendations for improvement.
About You:
- Bachelor's degree in Business, Marketing, Communications, or a related field.
- 6+ years of direct experience in strategic partnerships, influencer & creator marketing.
- Experience developing and managing influencer marketing campaigns that move the needle culturally.
- Self-starter with a bias toward action, high standards, and ownership mindset.
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Ability to manage multiple projects simultaneously and prioritize effectively.
- Experience managing budgets and vendor relationships.
- You thrive in fast-paced environments and have a bias towards action
- You have high standards, take ownership and pride in your work, and are invested in the outcome
- You get things done without perfect resources, are innovative and work with a sense of urgency.
- You proactively help others, stay positive, and have a sense of humor
#LI-TC1 #LI-HYBRID #LI-FULLTIME
Who We Are:
Our core values come naturally and make us a better, more whole, and unique team. We are Bold & Innovative - we are creative, rethink how things are done, and find a way. We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work. We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.
We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products!
For Applicants with Disabilities. Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.
For Information regarding Data Privacy, please review https://privacy.drsquatch.com/.
Unsolicited Resume Policy. Dr. Squatch (“DRSQ”) employs an internal Talent Acquisition department. Exceptionally, DRSQ may choose to supplement that internal team with support from temporary staffing agencies, placement services, and/or recruiting agencies ("Agency"). Agencies are hereby specifically directed NOT to contact DRSQ employees directly in an attempt to present candidates. DRSQ’s Talent Acquisition team is responsible for all candidate presentations to our hiring managers.
To protect the interests of all parties, Dr. Squatch will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to DRSQ, including unsolicited resumes sent to a DRSQ email address or mailing address, directly to DRSQ employees, or to DRSQ’s resume database will be considered property of Dr. Squatch.
DRSQ will not pay a placement, service or other fee for any placement resulting from the receipt of an unsolicited resume. This also includes partial resumes, LinkedIn profiles, general candidate profiles, and/or candidate details or information. DRSQ will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees.
DRSQ’s Talent Acquisition team must provide advance written approval to an Agency to submit resumes and/or profiles for a specific job-opening, and the approval must be in conjunction with a valid fully executed staffing, placement or other service agreement. DRSQ will not pay a fee to any Agency that does not have a fully executed agreement in place prior to submission, receipt and placement of candidates.