Senior IRL Engineer (In-Person Marketing Engineer)
Vendelux helps companies discover the best events. Event marketers are the unsung heroes of successful companies. From generating leads to building world-class brands, event marketers make magic happen throughout the year. Vendelux is here to help maximize the impact of all the events that a company sponsors and attends.
We are a Series A SaaS company and provide the system of record for event marketing. Our software platform provides proprietary insights that helps high-growth companies find the highest ROI events, conferences and trade shows to attend and sponsor. We have built an AI-powered platform that customers describe as an event marketer’s dream.
Vendelux was founded in 2021, and our recent $14 million Series A was led by FirstMark, whose portfolio includes companies like Shopify, Pinterest, Discord, Airbnb, Draft Kings, Carta and Justworks (amongst others). Our leadership team includes alumni from Bain, ZoomInfo, Shutterstock, Compass, ModernLoop, Forter, Zulilly, NewtonX.
As companies shift more of their revenue strategy toward in-person interactions, we’re creating a new role inside Vendelux that reflects the future of go-to-market: the IRL Engineer.
This role is dedicated to engineering the highest-impact in-person interactions possible — for our internal teams, our customers, and our partners. The IRL Engineer will design the systems, playbooks, and programs that maximize face-to-face time across events, field activations, owned experiences, and business travel.
If the GTM Engineer empowers teams with AI, the IRL Engineer uses AI to empower teams with human connection — the ultimate lever in modern GTM.
We are hiring our first IRL Engineer to set the standard for innovation, measurement, and ROI around every in-person moment Vendelux creates.
This role reports directly to our Head of Marketing.
Responsibilities
As the founding IRL Engineer, you will:
Engineer an industry-leading IRL marketing strategy
Build and execute Vendelux’s strategy for in-person interactions across owned events, third-party conferences, field activations, and community experience.
Use the Vendelux platform to identify the highest-ROI opportunities for customer and prospect engagements
Collaborate with team members across departments while also leveraging AI Agents to create IRL connections at scale
Maximize meeting density & relationship value
Generate sales pipeline and deepen customer/partner relationships through high-quality in-person interactions
Ensure every event (owned or sponsored) is optimized for maximum meetings with prospects, customers, partners, and talent
Operationalize IRL execution
Own sponsorship negotiations, event budgets, and ROI reporting
Run owned experiences such as meetups, customer dinners, micro-events, and executive gatherings
Coordinate all pre- and post-event logistics, coordinate AI Agent & human outreach, and build agentic follow-up systems
Build repeatable playbooks & cross-functional alignment
Collaborate closely with sales, marketing, product, and leadership to align IRL strategy with business goals
Create scalable processes and measurement frameworks that operationalize relationship-building
Represent Vendelux externally as a thought leader in IRL marketing excellence and the future of event marketing
Collaborate with engineering and product to build AI Agents that operationalize IRL Engineering tasks and IRL marketing jobs to be done
Qualifications
5+ years in event marketing, field marketing, experiential marketing, or similar roles at a B2B tech company
Experience managing event budgets and driving measurable ROI
Data-driven mindset — can tie IRL activities directly to pipeline and revenue (badge scans ≠ success)
Interest and experience leveraging new AI capabilities to manage event logistics, budgets and driving measurable ROI
High ownership mindset; sets a high bar for excellence
Thrives in a fast-paced environment and learns quickly
Exceptional at prioritization and delivering results
Demonstrated track record of beating goals and growing in responsibility
A culture-builder who elevates team performance
Benefits
High earnings potential with aggressive bonuses for over-performance
Competitive base salary + bonus
Equity participation
Medical, dental, and vision coverage
Work remotely or from our NYC HQ
Unlimited PTO + two yearly company shutdowns (July 4th week & Christmas–New Year week)
Not all candidates will check all of the requirements listed above and that’s ok! We are open to great people from non-traditional backgrounds.
Vendelux is proud to be an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.