SEO / PPC Expert
Doing what not to do with SEO / PPC is as important as what to do.
Don't apply for this job if you don't know what Panda and Penguin are.
Responsibilities
You really need to know your stuff. This is not an internship.
Analytics, A/B split testing, experiments, conversion rates should be second nature to you. Do you read the latest trends on search engines daily? Do you know who Matt Cutts is? Do you know if Google's +1 has any effect on ranking?
The elevent most important responsibilities
- Manage day-to-day SEM / SEO activities including new product launch initiatives, site enhancements, content development, link building campaigns, and all associated reporting & analysis.
- Manage freelancers for content generation and link-building.
- Implement Paid Search/SEO strategies and plans for organization.
- Improve SEO rankings through technical Web site enhancements, linking strategies, copy/metadata optimization, and internal process improvement.
- Monitor data on a regular basis using SEOmoz, Google Webmaster Tools, and other available tools.
- Develop dashboards for search programs in collaboration with Digital Marketing team, drive competitive search analysis, and report on channel performance at the ad group, campaign and keyword level.
- Perform analysis of SEO performance using vendor and e-commerce analytics platform.
- Implement SEO/SEM modifications based on analysis.
- Optimize search efforts related to shopping engines.
- Optimize landing pages and develop new customer experiences for search programs.
- Stay on top of emerging SEO and SEM trends and technologies; sharing newest best practices and suggestions for changes to current processes.
UNorth was established in 1999.
If you come for an interview, know at least one major event that took place that year.
Additional Information
About UNorth
UNorth is a global leader in launch of successful line of products and services. Whether measured by popularity, quality, or financial results, each UNorth division is ranked at the highest in its respective industry.
Our services range across many industries including Electronics, Aviation, Fashion, Toys, Pet Supplies, and Information Technology. The underlying principle of all operations is the same: be the most innovative, provide an exceptional customer service, and earn results by working hard.