Web Experience Lead
About Peec AI
Peec AI is a Berlin-based Series A startup building analytics and intelligence tools for modern SEO and growth teams. As AI reshapes how people discover information online, companies need new ways to understand where they appear, how they perform, and where the next growth opportunities lie. Peec AI helps teams track their visibility across AI search, measure performance, and uncover opportunities to grow their organic presence in an increasingly complex search landscape.
About the role
We’re looking for a Web Experience Lead to own and shape the Peec AI website as a core part of our product and growth engine. In this role, you’ll oversee the entire web experience, from structure and UX to messaging, design quality, and performance, ensuring the site clearly communicates our product and converts visitors into engaged users. You’ll work closely with Product, Marketing, Growth, and Design to continuously improve key journeys across the site, drive organic traffic through strong SEO foundations, and build a world-class web presence that reflects the quality and ambition of the Peec AI product.
What You’ll Do
Own the Peec website end-to-end, shaping how the world experiences Peec from first impression to product signup
Oversee all of our web presence, orchestrating structure, UX, design quality, messaging, and performance
Increase organic traffic growth through SEO foundations, site structure, and content architecture
Lead continuous iteration across key journeys: homepage, product pages, pricing, blog/docs, and landing pages
Partner closely with Product, Marketing, Growth, and Design to ensure the website reflects Peec’s product quality and narrative
Manage and coordinate designers and collaborators with high taste and clear direction
What We’re Looking For
Proven experience owning and evolving a website at a high-growth B2B SaaS company with a strong design bar
Strong product and UX sensibility - you care deeply about navigation, clarity, storytelling, and user experience
Comfort working hands-on in modern CMS and web tooling ecosystems (Webflow, Framer, headless setups, or similar)
Experience with CRO, experimentation, analytics, and performance marketing-driven landing page workflows
High taste and strong judgment - you know what good looks like and enforce high quality standards
High ownership and proactive execution - you ship, iterate, and continuously raise the bar
Bonus Points
Experience at companies known for exceptional web and product craft (e.g., Framer, Raycast, Linear, Notion)
Strong product marketing instincts, translating positioning into world-class product pages
Experience building scalable landing page systems for growth teams
Background working with designers and agencies while maintaining strong internal direction
What We Offer
A true ownership role: you will define Peec’s web presence as we scale
Direct impact on acquisition, conversion, and product storytelling at one of Europe’s fastest-growing Series A startups
Competitive salary and aggressive equity package
Regular team events and off-sites
Paid Meal & Uber home when working late
One of the most beautiful office spaces and work environments in Berlin