Ad Ops Manager

Start Date: Mid-March
Length: 6 months with opportunity to extend
Hourly Rate: $55
Location: Remote, CST & EST time zones preferred
Hours: 30-40 hours/week, will vary throughout engagement

We’re seeking an Ad Operations Manager to own and support all aspects of digital ad operations and trafficking. This role is critical to ensuring campaigns are implemented accurately, tracked correctly, and delivered seamlessly across platforms. You’ll serve as the central point of ownership for ad ops systems, taxonomy, tracking, and creative specifications - partnering closely with digital media teams, agencies, and publishers. 

This is a highly executional role with opportunities to support hands-on-keyboard (HOK) campaign execution during high-volume periods. 

Primary Responsibilities 

• Own end-to-end digital ad operations and trafficking across all campaigns 
• Manage and maintain Campaign Manager (setup, trafficking, QA, and troubleshooting) 
• Develop, enforce, and maintain: 
  • Campaign taxonomy and naming conventions 
  • Traffic sheets and trafficking documentation 
• Own and manage tracking implementations, including: 
  • Campaign Manager floodlights 
  • Google Ads tracking 
  • Facebook and TikTok tracking (including naming conventions and event setup) 
• Perform day-to-day trafficking of digital creative assets across platforms and publishers 
• Troubleshoot creative files, tags, and delivery issues to ensure on-time launches 
• Gather digital ad specifications from publishers and platforms and distribute requirements to agencies and internal teams 
• Ensure all creative assets meet platform, publisher, and technical specifications 
• Partner closely with Digital Media Managers and Buyers to support campaign execution 
• Conduct quality assurance checks to ensure accurate tracking, tagging, and delivery across all live campaigns in collaboration with Bayer’s internal Performance Marketing Team (PMT) & Analytics team 
• Identify opportunities to streamline processes, improve efficiency, and reduce operational risk. 
• Ensure compliance with brand safety, privacy regulations, and platform policies. 

Qualifications

• 4+ years hands-on experience in digital ad operations and trafficking 
• Strong working knowledge of Google Campaign Manager 
• Extensive experience managing digital tracking, tags (including verification tools - IAS), and floodlights
• Familiarity with ad serving, trafficking workflows, and digital ad specs 
• Experience working with traffic sheets, naming conventions, and campaign taxonomy 
• High attention to detail and strong organizational skills 
• Ability to manage multiple campaigns and deadlines simultaneously 
• Strong communication skills for cross-functional coordination with agencies and publishers 

Preferred Qualifications 

• Working knowledge of: 
  • Google Ads tracking 
  • Facebook and TikTok ad platforms and tracking frameworks 
  • Audience management platforms (Liveramp) 
• Agency or in-house media operations experience 
• Familiarity with programmatic and paid social execution workflows 
• Experience supporting digital media teams during high-volume periods 
• Strong troubleshooting skills related to creative files, tags, and delivery issues 
• Interest in process optimization and improving ad ops efficiency  

Additional Information

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.