ASSISTANT MANAGER, MARKETING
The Assistant Manager, Marketing wlll be responsible for:
- Drafting integrated marketing plans
- Designing and implementing marketing campaigns to sell company products and projects
- Writing vendor briefs and engaging with vendors to ensure that performance targets are clearly set and met
- Make presentations to clients, management and the project development team regarding projects, initiatives or products
- Articulating new product initiatives and developing product specific go-to-market strategies
- Act as advocate and champion for client briefs and product initiatives
- Carry out market research and surveys, and facilitate focus groups
- Provide or oversee the provision of quality databases, and consistent management of same, for the use of SDRs, Account Executives and/or agents.
- Plan, organize, and implement market surveys to obtain data that provides insight to market trends and consumer requirements
- Interpret data obtained from market research/survey to produce results useful in taking effective business decisions
- Employ knowledge of company goals in carrying out marketing operations
- Establish good working relationships and rapport with clients to ensure continued patronage and minimal consumer attrition
- Support clients in the development of pricing strategies to set suitable prices for products
- Conduct surveys to determine possible reception of a new product by a target market
- Provide necessary material and support in the preparation of annual marketing plans and quarterly activity schedule
- Prepare and present regular reports to management on the results and activities based on approved marketing plans
- Oversee the design and publication of promotional materials and marketing materials
- Devising strategies to drive online traffic to the company website.
- Developing and managing digital marketing campaigns
- Overseeing the social media strategy for the company.
- Managing online brand and product campaigns to raise brand awareness.
- Improving the usability, design, content and conversion of the company website
- Responsibility for planning and budgetary control of all digital marketing.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
Qualifications
- Bachelor’s degree in any field of study; however, Marketing, Business Studies, and other business-related disciplines are mostly preferred.
- Minimum of 4 years in a Marketing role.
- Having some agency experience or currently working with an advertising or IMC company, would be an added advantage.