Associate Media Director - Programmatic Buying
Our client is seeking a Programmatic Buying AMD to oversee self-service buying operations and yield optimization of client programs. In this critical role, you'll oversee a hands-on-keyboard team, managing a portfolio of campaigns across multiple client accounts. You'll work with leading clients, account teams, media and platform strategy teams, as well as with platform technology partners. The ideal candidate has a passion for media, strong analytical and problem-solving skills, and is a self-directed, self-starter, and out-of-the-box thinker.
Contract Details:
- 35-40 hours/week
- 3-6 month engagement, temp-to-perm contract possibility
- Mid-to-late February start
- Looking for candidates based in Boston or NYC but the role will be remote. EST is ideal
- $65-75/hr
Responsibilites
Strategic Leadership & Execution:
- Lead multi-channel media execution across programmatic placements (CTV, display, video, audio, DOOH)
- Oversee operation of digital media buying technologies across DSPs (DV360, The Trade Desk, Amazon DSP) and social platforms
- Guide advanced optimization strategy to push the boundaries for current campaigns and align with clients' business and KPI goals
- Drive yield optimization across campaigns to maximize performance and efficiency
- Provide direction on campaign design, including suggestions for new or different use of platforms to achieve optimal performance
- Achieve delivery and KPI goals, providing input and feedback to ensure campaign success across multiple client accounts
Team Leadership:
- Manage a team of 3-5 Platform Buyers who execute hands-on-keyboard campaign operations
- Provide leadership, mentorship, and professional development to build team capabilities
- Establish team workflows, QA processes, and best practices for campaign excellence
- Foster collaborative team environment aligned with the agency's integrated, no-ego culture
Client & Internal Collaboration:
- Partner with internal teams to ensure adherence to best practices, timelines, business objectives and media KPIs for successful campaigns in market
- Provide valuable feedback and insight on performance to internal and client teams, with optimization rationale and recommendations to exceed performance goals
- Contribute to improvements in processes, both technical and business
Platform & Partner Relationships:
- Develop strong relationships with media partners and platform technology companies, seeking out new opportunities to augment client initiatives
- Secure beta access, preferred inventory, and value-added opportunities for clients
- Maintain current knowledge of growth and changes in the marketplace
Specifications:
- Takes accountability and drives the team to do their best work
- Provides leadership to the team and is a responsible steward of deliverables
- Can flex between managing the team and being a collaborative member of the team
- Experience developing and communicating ingenious strategies in how the team meets goals and delivers work
- Ability to manage up, down and across
- Ensures team members take accountability for on-time and on-budget quality execution
Qualifications
Required:
- 6+ years of professional experience in digital media buying
- Advanced understanding of the digital advertising ecosystem with expertise in programmatic channels and platforms
- Advanced understanding of the supply and data ecosystems and the appropriate application of each within campaigns
- Google product suite (DV360, Campaign Manager) and social platforms expertise required
- Experience managing a hands-on-keyboard team responsible for digital campaign execution
- Strong analytical and problem-solving skills in dealing with new challenges as they arise
- Self-directed, self-starter with out-of-the-box thinking abilities
- Bachelor's degree in Marketing, Advertising, Communications, or related field
- Must be available to work EST hours (8am-5pm EST)
Preferred:
- Experience with The Trade Desk, Amazon DSP, and other major DSP platforms
- Expertise in supply path optimization and PMP/programmatic guaranteed deal negotiation
- Knowledge of CTV, OLV, display, audio, and DOOH programmatic buying
- Platform certifications (DV360, The Trade Desk, Amazon DSP)
- Experience with attribution modeling, measurement frameworks, and incrementality testing
- Based in EST timezone (NYC, Boston, or surrounding areas preferred)
Additional Information
Success Metrics:
- Achievement of client KPIs and delivery goals across multiple client accounts
- Yield optimization and campaign efficiency improvements
- Team development and performance excellence
- Quality of strategic insights and optimization recommendations
- On-time and on-budget campaign execution
- Innovation in platform utilization and strategic approach
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.